Introduction
Have you noticed just how many brands you come across on your visit to a retail store? Several, right? So now, if as a business operating in Bangalore, you want to create a space for yourself in this overcrowded marketplace, you will need to create an impression on the customers. You will need something that they notice, appreciate, bond with, remember and come back to again and again. To say it in one word, you need ‘branding’.
But who do you contact for branding services? Is working with an in-house team a good option, or is hiring the services of a branding company or a freelancer a better choice? Well, our take is that a branding agency in Bangalore is your best option.
Why is that so? Well, there are multiple reasons, and we will discuss them all below, but first, let’s quickly discuss what branding is and why it is so important for your business.
What is Branding & Why Is It Important?
Branding is not just about one thing. It is an entire process that involves various activities; however, the goal for all these activities is singular – to create a unique identity for the business and ensure that customers associate with the company and remember it. It builds an entire experience for the customer, thereby building trust and loyalty.
On a broader level, it involves laying down a brand strategy – how to position a brand in the market, what its story is and how to raise awareness about the brand.
At a more detailed level, branding involves picking up a brand name, designing its visual identity (logo, label, colour, typography and imagery), setting mission and vision, crafting its tagline and messaging, and establishing its personality and voice. In addition, branding also involves designing and promoting websites and establishing the business’s presence on social media.
This is a lot of work, and if you are a business, you need assistance. A specialised branding agency in Bangalore can really help you with this.
Let’s see how.
Top Reasons to Choose A Branding Agency in Bangalore
Complete Range of Services
A branding agency in Bangalore can provide you with a complete range of services, whether it is creating your brand strategy or your package design, or, for that matter, developing your website or catalogue. A creative branding agency can take care of your requirements, from start to end.
Compare this with a freelancer or an in-house team. Freelancers usually provide you with one particular service (like logo design or label design); however, not an entire range. This means that you need to contact a different person every time you need a specific service. Your in-house team, too, may not be able to fulfil every requirement.
Specialised Expertise
A brand design agency can provide you with a diverse range of services because it has a team of employees with specialised skillsets. Whether it is designing, copywriting, website creation, or strategising, creative agencies in Bangalore have a team of experts who take care of every aspect of branding and designing.
A freelancer, in contrast, is a specialist in one or a few skills; therefore, if you need multiple tasks to be done, you will need to hire and coordinate with several freelancers. Quite tiring, isn’t it? Your in-house team, too, may not possess the desired spectrum of skills for all your branding needs.
Software & Tools
Branding entails a lot of work – from research and strategising to designing and writing. Apart from specialised knowledge of employees, multiple tools are required for these jobs. For example, designing tools, research and monitoring tools and writing tools. A branding company in Bangalore has the knowledge of and access to all the relevant tools. A business does not need to research and purchase these tools specifically.
A freelancer or even an in-house team may not have the knowledge of such a wide range of available tools.
Consistent Brand Message & Visual Identity
Let’s talk about the consistency factor. Your brand messaging, brand voice, and brand visual identity should stay consistent throughout, irrespective of the platform and channel. This helps consumers identify with your brand wherever they might interact with it, and build trust and loyalty in the long term. A branding & marketing agency in Bangalore can achieve this consistency for you since it takes care of your entire branding process.
However, if you coordinate with different freelancers for your different branding needs, this could create confusion and inconsistency in the overall branding work.
Detailed Market Insights
An agency functions in the branding industry, and it works with multiple clients. Hence, it has broader and deeper market insights. For example, a branding agency in Bangalore knows what works in the Bangalore market and what is likely to be turned down by the customers. It has awareness of the customer psychology and cultural sensitivities – critical information if you want to expand into the region’s market.
Conversely, both your in-house team and freelancers may not possess such deep market intelligence. This could essentially lead to less impactful brand strategy design.
Efficient Project Management & Structured Workflow
A branding company approaches every project in a structured manner. It has dedicated managers who take care of the entire branding and design work. This results in efficient project management and timely completion of work. In addition, accountability for work can be fixed. This is specifically beneficial for big businesses where brand development work is a lot more complex. Businesses can also save a lot of their own time by hiring a specialised branding agency in Bangalore.
In comparison, freelancers are usually sole workers and do not have a set process. Handling complex projects becomes difficult for them.
Clear Communication
We already know that a professional branding design agency approaches every project in a structured manner. There is also a lot of coordination and communication between the brand and the branding company. Therefore, agencies have a solid communication system in place for a faster response and feedback.
Freelancers, too, provide direct communication; however, if the person is not available, businesses are left with no one to communicate with. Without proper communication, they face serious problems in moving forward.
Reliability and Support
A branding design agency is also more reliable in the sense that if a person quits the company, he/she is quickly replaced with another employee. This ensures that the brand’s work continues without any disruptions.
In contrast, with freelancers, depending on one person for the completion of a task can be a cause of inconvenience. A freelancer might quit, and since there is no one to back up, it can be a serious concern for brands that work on deadlines.
Even the in-house team of the brand may take some time to find and recruit a replacement, which might affect the flow and continuity of the work.
Scalability & Long Term Support
Startups grow into medium-sized businesses and then into large companies. With a creative branding company in Bangalore by your side, you can be assured of constant and reliable support for a longer time. Also, scaling your branding activities becomes easier, too. You can scale more easily and implement marketing campaigns during peak season and pause your efforts when the season is relatively quiet.
When it comes to freelancers, it is a real challenge to work with them for the long term because they simply might not be available. In this scenario, maintaining consistency in branding becomes very difficult with every new freelancer joining next. Also, as businesses grow, their requirements become more complex. A freelancer might find it hard to keep up with the growing needs of the company.
With an in-house team too, scaling can become a problem due to other work commitments and limited resources, both human and tools.
Costing
When it comes to cost comparison, a branding company in Bangalore may be expensive than a freelancer, but it offers a far greater range of work. Moreover, usually an agency is still a cost-effective option than an in-house branding team. A company has to make regular investments in employees’ salaries, plus other overhead expenses, which can put a strain on its budget. This is especially true for a small and a mid-sized company which has limited funds and loads of work to do.
Scenarios Where You Must Opt For A Branding Agency in Bangalore
While choosing an in-house team or a freelancer could be a good choice for some businesses, a branding agency is generally a more preferred option. This is especially true if
- You want an end-to-end branding solution – from laying down an entire strategy to executing it. A branding design company is equipped to deliver integrated and full-service solutions.
- Your business is steadily moving forward and is on a growth path. You now plan to enter a new market and have to compete with the existing brands. A branding and marketing company can provide your brand with the much-needed push.
- Consistency is key when it comes to branding. Your brand should appear the same and convey the same message and story across platforms. A creative branding agency in Bangalore can help you maintain consistency.
- You want a long-term solution for all your branding needs and also want a team of experts to handle all your branding requirements. A branding design agency is an ideal choice in this case.
- You aim to target local customers in Bangalore and want to collaborate with someone who has in-depth knowledge of the culture and sensitivities of the people. A branding agency in Bangalore can offer you tailored branding solutions.
How DN Designs Can Help
DN Designs is a Noida-based creative branding and design agency that collaborates and works with businesses globally. With nearly a decade of experience in this field, we formulate a practical brand strategy that leads to business growth and generates profitable returns for your company. You can browse through our range of branding services and read our case studies to get a comprehensive understanding of what we offer.
End Thoughts
If you are a brand operating in Bangalore and are struggling to figure out who you should choose for your branding needs, hiring the services of a branding agency in Bangalore is your best bet. A branding design agency comes with a complete portfolio of services and benefits, and can fulfil your branding needs with maximum efficiency. DN Designs, one of the best branding agencies in India, can be your trusted partner throughout this process. Just get in touch with us and together we can achieve success.
FAQs
What are the advantages of working with a branding agency over a freelancer or in-house team?
A branding design company brings with it a host of services and benefits which is not the case with either freelancers or an in-house team. A branding agency specialises in creating a brand for your business and offers end-to-end services in this regard – from conducting comprehensive research and creating brand strategy to designing your package, catalogue, logo and website too. A branding company in Bangalore can also assist you in creating your digital media marketing strategy.
Which type of company can benefit most from hiring the services of a branding agency?
All businesses can benefit from branding services because it will ultimately lead to the growth of the company. Customers invest in brands because they connect with them and trust them to deliver flawless services and high-quality products. So, businesses that want to create their own identity must opt for a branding service company.
How much time does a branding agency take for a complete project?
Every project is different, so completion time varies, but typically, a complete branding project could take around a month to complete.
We already have an internal team, but we still need assistance in certain areas. Can DN Designs help?
Yes, we can assist you with any branding needs. We can coordinate with your internal team and discuss your project requirements. Accordingly, we can craft a solution that best suits your business needs and goals.
There are several branding agencies in Bangalore. Why should I hire DN Designs for my branding work?
In this digital era, hiring a branding agency in the same city where you operate is not important. It is far more important that the branding and marketing company comprehends your vision and goal and creates a relevant branding solution. DN Designs has over 8 years of experience in providing branding services to various businesses across industries – be it pharmaceuticals, nutraceuticals, FMCG, real estate, retail, food and beverage, cosmetics and skin care. We offer impeccable branding services and have an ever-growing list of happy customers. We work with clients from all over the world and therefore can surely deliver results that will boost your brand value.
