Let’s Supp
Elevate Your Wellness Ritual
Overview
Building a Ritual-Driven Nutraceutical Brand
Let’s Supp is a modern nutraceutical brand built around one core belief - wellness should not feel complicated, it should instead feel simple and joyful. In a category defined by aggressive claims and visual overload, the goal was to create a brand that feels calm, clear, and trustworthy. We developed a complete identity and packaging system that transforms supplementation from a complex process to a simple, repeatable daily wellness ritual.
Problem Statement
The nutraceutical landscape is saturated with complex scientific information, exaggerated promises, and visually overwhelming packaging systems.
Brands compete for attention through urgency, rather than clarity, forcing consumers to evaluate and decode their choices constantly. This creates friction, fatigue, and weak long-term recall.
Let’s Supp needed to stand apart not by saying more - but by creating a system built on clarity, continuity, and quiet confidence.
Strategic Insight
Wellness Lives in Repetition
Wellness is not defined by intensity. It is defined by consistency. The most meaningful health behaviours are quiet, repeated actions embedded into daily routine.
This revealed an opportunity to reposition supplementation - not as a performance tool, but as a ritual.
This insight became the strategic foundation of the brand.
Brand Idea
Continuity as the Core Visual Language
To express this philosophy, we built the brand around a single principle: continuity.
This idea was expressed through the infinity structure - representing uninterrupted nourishment, daily repetition, and sustained wellbeing.
Rather than functioning as a decorative symbol, continuity became the structural logic governing the entire identity.
Identity System
A System Built on Flow, Not Fragments
The infinity principle shapes every element of the visual identity. It is embedded within the logo itself, integrated into the double “P” of the wordmark, making continuity inseparable from the brand.
It also governs layout behaviour, information hierarchy, and colour organisation - ensuring every touchpoint feels connected and intentional.
Colour is used as a navigational tool, assigning distinct tonal identities to product categories while preserving system unity.
This creates a cohesive visual language that is both flexible and instantly recognisable.
Packaging System
Creating Clarity Through Structure
The packaging was designed to simplify decision-making. Information is organised in a clear, intuitive hierarchy, allowing users to understand the product quickly and confidently.
Transparent containers reinforce honesty and openness, allowing natural light to interact with the product and emphasise purity.
The result is packaging that feels calm, credible, and effortless to engage with.
Protect, energize, and thrive with
Advanced Omega 3 care
No Fish. No Smell. No Guilt. Just Pure
Plant Based Vegan Omega
Daily Stress? Restore your inner calm with
Magnesium Balance
Protect, energize, and thrive with
Advanced Omega 3 care
No Fish. No Smell. No Guilt. Just Pure
Plant Based Vegan Omega
Daily Stress? Restore your inner calm with
Magnesium Balance
Brand in Experience
Extending Continuity Beyond Packaging
The identity translates seamlessly across digital and physical environments.
From interface design to brand communications, the system maintains consistency while adapting fluidly to context.
This creates a unified ecosystem where each interaction reinforces recognition and trust.
Outcome
A Brand Designed to Make Supplementation Feel Effortless
Let’s Supp introduces a new approach to nutraceutical branding - one rooted in clarity, consistency, and emotional resonance.
The system creates strong shelf presence, clear differentiation, and lasting recall while aligning naturally with human behaviour.
The result is not just a product people purchase, but a ritual they return to.
