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Logo Design Services

Don’t Just Be Seen, Be Remembered

Logos have strong recall value. A compelling and creative company logo can, therefore, make your business a brand that people will forever remember. As a premium brand identity design agency in India, we strive to achieve exactly that for you. Come along as we show you the types of logos we design and our work process. Explore our portfolio and read through the FAQs to find the answers you are looking for.

Brand Identity We Created

Nature’s Balance

Brand Identity
Label Design

An upscale cafe, Nature’s Balance, collaborated with us to create a brand identity that simultaneously highlighted health, nature and luxury. We created a comprehensive identity for them to establish them as a premium wellness cafe.

Koshish

Brand Identity
Label Design

Koshish functions in multiple industries, for instance, solar and biogas. It partnered with us to create a brand identity which leaned towards minimalism. We supported them in their rebranding initiative and also provided them with brand guidelines.

Rosnax

Brand Identity
Packaging

FMCG company Rosnax offers premium flavoured roasted snacks like makhana to its customers. It envisioned a brand identity that conveyed a sense of wholesomeness and simultaneously exuded a playful and fun vibe. We gave them exactly what they needed.

Wlue’s

Brand Identity
Packaging

Makhana brand Wlue's wished to position itself as a product for winners and appeal to the youth globally. We designed its brand identity accordingly with a retro superhero feel and a star incorporated in its logo to attract winners.

Bake O Tech

Brand Identity
Web Design

Offering food & bakery consultancy, Bake O Tech wanted a professional and unique brand identity that set them apart in the industry. We played with the initial letters to reflect their name and establish the industry they belong to.

Luxmi Cars

Brand Identity
Social Media

A passion for cars and a love for luxury is what Luxmi Cars - a car dealer in Karnal - wanted to showcase in their brand identity. We played with colours and typography to achieve the desired effect for the brand.

Gleephoria

Brand Identity
Website Design

Concept-based toy brand, Gleephoria wanted its identity to be all about kids, fun, education, inspiration and creativity. We incorporated all these in our design and created an identity that appealed to its young audience.

Radlume Events

Rebranding
Website Design

For the Noida-based event planning and management company, Radlume Events, our team provided brand consultancy and brand identity services. We designed a creative and professional identity that inspired trust.

But Why Your Logo Even Matters?

Leaves A Powerful First Impression

A logo catches attention instantly, and when it does, it creates a powerful first impression.

Leaves A Powerful First Impression

A logo catches attention instantly, and when it does, it creates a powerful first impression. Let’s elucidate a little. With a declining attention span, businesses have just a few seconds to command attention. An expertly crafted logo can draw customers, spark curiosity and encourage engagement.

Forms The Core of Brand Identity

Brand identity includes several elements but the logo forms its foundation. It is what people identify & associate with

Forms The Core of Brand Identity

Brand identity includes several elements but the logo forms its foundation. It is what people identify & associate with & also what they remember in the long term. Think of any big brand - Ford, IBM, Airtel and Reliance? You most definitely remember what their logo looks like. Don’t you?

Builds Differentiation & Brand Loyalty

How do consumers differentiate between brands and trust one? Brand values, beliefs and USP play

Builds Differentiation & Brand Loyalty

How do consumers differentiate between brands and trust one? Brand values, beliefs and USP play a major role here and your logo represents all these. Take the same brand examples again. When you see their familiar logo, you trust them and are therefore willing to engage with them again.

Fulfils Audience Expectations

As a brand, you will communicate with your audience variously - emails, website, social media, brochures, etc.

Fulfils Audience Expectations

As a brand, you will communicate with your audience variously - emails, website, social media, brochures, etc. Whatever the means may be, the consistent part is the inclusion of the logo in all. It is this brand identity that customers expect. It establishes the authenticity of your communication.

From Research to Design
How We Create Your Logo

01

Evaluate & Understand the Brand

As a logo design agency, do we take on a project and immediately start designing the logo? Nopes, for that is a perfect recipe for disaster! A small design, nonetheless, a logo is pivotal to your company’s identity. It is how consumers remember you, and therefore, it should reflect your values, beliefs and personality. We know this, and therefore, our logo creation journey begins with understanding your brand and how you want to be perceived. Is it fun and quirky, or sophistication and elegance, or perhaps, something entirely different? We discuss your brand and ask a lot of questions about your vision and goals.

02

Research The Industry

When your business comes into existence or your product is launched in the market, it invariably has to compete with other businesses or products in the same vertical/category. Hence, it makes sense to assess the existing brands in the industry and the types of logos they use. Our next step in the premium logo design process covers exactly this. We research the industry and figure out what kind of logos work best and which design elements can add more value to your brand identity. Conversely, this research also reveals the overused/outdated elements that can adversely impact your brand identity.

03

Determine Logo Placement Needs

Business logos are used in multiple places. This could include websites, social media, letterheads, documents, billboards, emails, packaging design, and many more. The space and layout constraints for each of these physical and digital touchpoints are different, and, therefore, the creative company logo should be flexible enough to fit into each one of these. In this step, we figure out this aspect.

04

Brainstorm & Sketch Creative Concepts

With all essential details in place, we now begin brainstorming concepts and ideas. Our expert logo designers in Noida office sit down and discuss words, themes, images or symbols that best reflect your brand identity, story and personality. We sketch down individual ideas, cluster them up to create something new, and design variations. By the end of this step, we narrow down on a few design concepts to proceed to the next stage.

05

Digitise the Shortlisted Concepts

Till now, we have had the design sketches on paper, but now we move forward to create digital drafts. In this stage, we have greater creative liberty, and therefore we play around with colours, fonts, shapes, and backgrounds to see which one works best. In addition, our logo designers in Noida also work and improve upon minute design details that were not possible in the sketching stage.

06

Ask For Feedback & Review

Once we have finalised our digital drafts, it is now time to share them with you for review. Based on the feedback we receive from you, we make further adjustments, refinements and changes, and reshare the drafts with you. This process is repeated until the creative company logo design is finalised.

07

Deliver The Final Logo

The work is now completed, and the only remaining part is the final delivery. Depending on your requirement, we deliver your premium logo design in JPEG, PNG, CDR, AI, EPS and other formats.

Types of Brand Identity Logos We Design

Monogram

Lettermarks

This combines the initial letters of the brand name to create an abbreviated version. Think of ESPN (Entertainment and Sports Programming Network) and P&G (Procter & Gamble). Companies with longer names prefer this type of design to make their logo compact and memorable.

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Wordmarks

Similar to letter mark

This comprises solely the brand name. Examples include Google, L’oreal and ebay. Brands with concise names and a strong persona pick this type of logo. Custom typography and styling that reflect brand identity make these logos memorable.

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Pictorial

 Symbols

As per its name, this type of logo draws on graphics, images, icons and symbols from the real world. The best example of this is Apple. This type of logo is best when brands can find pictures or symbols that appropriately present their business, whether literally or figuratively. This is very easy to recognise.

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Abstract

Represent Your Brand

In contrast to pictorial logos that use images from the real world, abstract logos use geometric shapes and colours to convey the right message and emotion. Few brands that use this type of logo include Mastercard, Pepsi and Mitsubishi. Brands that want a timeless logo that breaks cultural and language barriers (and thus has a global appeal) opt for an abstract logo.

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Mascots

Character

Brands that want to evoke a more fun and friendly emotion opt for this type of logo. Remember the logos of KFC and Amul? This type of logo has an illustrated character that represents the brand and fosters a strong emotional connection with the customers.

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Combination

Picture and Text

This logo combines text with symbol, image, mascot and shape to create a unique identity for the brand. It is adaptable, giving brands a scope to split the main logo and carve out variations from it. Few examples of this type of logos include Puma, Jaguar and Burger King.

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The Emblem

Symbol or an Icon

Businesses that wish to convey an air of legacy, prestige and tradition usually go for an emblem logo. These logos include a shape that encompasses text, image or symbol. Some of the best examples of this type of logos are Harley-Davidson, Starbucks, Harvard University and Oxford University.

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Types of Logos We Design

Monogram

Lettermarks

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Wordmarks

Similar to letter mark

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Pictorial

Symbols

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Abstract

Represent Your Brand

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Mascots

Character

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Combination

Picture and Text

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Emblem

Symbol or an Icon

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The Wow-Making Elements Of
Professional Logo Design

Default Image Hover Image
Logo Style

Type/Style is all about how your logo appears in totality. As the best logo design company in India, we invest a lot of thought and carefully select the logo style for your brand depending on your requirements. We take into consideration your brand identity, personality, voice and how you want to be perceived by your audience, and match it up with the best logo type. These styles include combination marks, wordmarks, letter marks, abstract, emblems and dynamic.

Colour palette

Colours convey certain emotions, and hence are a crucial design element. Our creative logo designers in Noida choose a colour palette that perfectly reflects your brand’s personality and emotions. To ensure the right selection and usage of colours, we – a logo design agency in Delhi NCR – research your target audience and market and additionally decide which colour will effectively communicate your brand’s USP.

Typography

Like colours, typography, too, conveys the brand identity – its message, voice and tone. Whether your brand voice is more polished and professional or it is warm and friendly, whether it is inspiring and uplifting or leans more towards authority, your typography can reveal all. As a logo design agency, we can create a premium logo design that communicates your brand voice accurately.

Shape

Like colours and typography, shapes too have a psychological effect on customers. These are silent messengers of brand personality, values and tone. For example, shapes like circles and ovals convey a feeling of inclusiveness and community. On the other hand, squares and rectangles evoke a sense of stability and reliability. Designers at a logo designing agency know this and hence select an appropriate shape for your creative company logo.

Layout

Anything in the background doesn’t have much value. This could perhaps be true for a lot of things, but not logo design. Think of the red background of the McDonald’s logo. The feel of the brand is not complete without this background. As a logo design agency, we understand the importance of this design element and therefore create a layout that enhances the effect of your logo. While deciding the layout, we consider the need to incorporate a symbol or a tagline as well. 

Frequently Asked Questions.

No two businesses are the same. Their identity, values, target customers and vision can be different and so could be the stage of their business journey (old established vs fresh new, or perhaps somewhere in between). The different types of logos are meant to fulfil the requirements of each. For example, a new company aspiring to establish itself in the market may want people to recognise it by its name, and should hence pick a wordmark logo. Still better, it could opt for a combination mark which includes both text and symbol. On the other hand, an established company may go for an abstract logo for a timeless appeal.

To decide which logo type best suits your business, you need to take into consideration the various factors mentioned in the beginning. Alternatively, you can just get in touch with us and we will do the needful.

As a business, you will need to use your creative company logo in different places - company website, mobile website,  social media platforms, business cards, emails, reports & documents, stickers, favicons, product packaging and letterhead. A single logo may not be suitable for all places. Space and layout restrictions could compel you to think of something else. This is where variation proves useful. Businesses adapt the primary logo and use the variations in physical communication and marketing material as well as online platforms. 

Apart from the primary logo, there is a secondary logo (stacked or horizontal), submark logo, wordmark/lettermark logo, icon/brandmark design,  monochrome/one-colour logo and inverted/reversed logo.

A premium logo design requires the right mix of strategy, creativity and style. You can design a logo yourself, or select one from several logo designers in India (who can work on a freelance basis for you). However, for more professional logo design services, you can collaborate with us. As a creative logo design company in India, we excel in creating a logo that reflects your brand identity and has a strong brand recall value.

Noida-based DN Designs has been in the designing business for over 8 years and, therefore, has concrete experience in understanding the market dynamics when it comes to designing a logo. We have created professional, creative, quirky and premium logo designs for a variety of businesses. Our aim is to make a perfect design that reflects your brand identity and values, and has an outstanding recall potential. Happy customers are what we want to achieve in the end as a logo design company in India.

To put it briefly, our premium logo design process begins with an understanding of your brand, industry and logo integration needs across physical and digital space. This is followed by brainstorming and sketching steps, where ideas and concepts are explored and sketched on paper. Further refinements are made once these design sketches are narrowed down and digitised. The final designs are sent to you for review and the refinement stage follows. Once finalised, we deliver the premium logo design to you.

You own the brand and you have a specific vision for it. We need to understand it to design the creative company logo you envisioned. To elaborate, we need details about your brand (name & industry), target audience & competitors as well as any design preference/idea/inspiration you may have and want to share with us. To ensure that we take your premium logo design process in the right direction and deliver a perfect design in the end, all this information is crucial before we begin.

We know that brands need to update themselves periodically, depending on changes in their own values as well as market and audience preferences. Logo redesign is also a part of this update and we can work on your existing logo to represent your current brand values, appeal to new target customers and stay competitive in the existing market. We can also work to give your brand a fresh creative company logo while retaining your existing brand identity and values.

Our primary objective is to provide you with the best and premium logo design services. We work in pursuit of this goal, and therefore do not restrict ourselves to a particular number of revisions.

Usually, it takes around a week for a premium logo design; however, depending on your project requirements and the number of revisions needed, it can take a little longer.

We provide logos in multiple formats to ensure that you can use them wherever you need. These include raster files (JPEG, PNG), vector files (AI, EPS) and web-friendly formats.

The cost of our logo design services can differ based on your needs and the design complexities involved. The cost may also vary depending on other services that you might request.

As a creative design agency, we do not restrict ourselves to any particular vertical; rather, we work for different industries like tech, fashion, food, wellness, real estate, and more. We ensure to create a captivating logo design that reflects the brand identity, whichever industry it may be from.

Yes, we work with clients worldwide and therefore have experience in creating a creative company logo that appeals to the audience around the globe. Our clients have always loved the timeless and premium logos we have created for them.

Yes, we assist you in obtaining a logo trademark by putting you in touch with a trademark attorney. Through the attorney, we ensure that your logo is obtained under intellectual property rights. We know that your logo is an integral part of your brand identity and therefore, a trademark is extremely important to prevent any other business in the same category from using the same logo.

As a full-service branding and design agency, we offer a comprehensive suite of services including brand identity design, packaging design, catalogue design, web design & development, and company profiling. In addition, we can also provide digital marketing services like search engine optimisation, social media marketing and influencer marketing. On top of all these, we can also provide you with brand video shoots, product photography and animation services.

Let’s Discuss Over a Cup of Coffee

We are a team of highly creative designers and strategists who work to create something special for your brand. Our logo design services, in particular, give your brand a face that is recognisable and highly popular. Still wondering why you should choose us? A premier logo design company in India, we have the experience, confidence and expertise to create a compelling brand identity for you. So, let’s meet and discuss more over a cup of coffee.