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Communication strategy
Web Design
Created a premium package design for a whey protein brand to establish them in the market.
GRAPHIC
BRAND IDENTITY
Objective
Our primary objective was to create a distinctive package design to help NectarPure FusionMax Whey Protein stand out in the market. We aimed to create a package design that looked superior and classy and established NectarPure as a premium product meant for customers seeking better absorption, digestion, and immunity from protein consumption. In addition, we intended to position it as a lifestyle protein brand.
Logo Design
Label Design
Packaging Design
Problem Statement
NectarPure wanted to create a niche space for itself in the protein market with its FusionMax Whey Protein. Enhanced with clinically studied BC30™ probiotics, NectarPure FusionMax Whey Protein is meant to enhance protein digestion and gut health, thereby eliminating uncomfortable digestion issues and speeding up muscle repair.
NectarPure wanted to launch the product as a premium lifestyle protein instead of a regular gym protein. The challenge it faced was to establish its new product in the market amidst other brands that are backed by aggressive marketing. Our challenge, therefore, was to create a brand design that drew attention from the target customers and established NectarPure as a premium whey protein brand.
Packaging Design
With packaging design, we choose design elements aimed at the premium segment. In contrast to most other protein brands that primarily go for black or dark shades, we chose a white box and a clean label design to serve as a differentiating factor and simultaneously evoke a sense of high-quality product in the market. With our minimalistic design, we ensured that the product’s USP and health benefits take the centre stage.
A New Identity
With the logo, we yet again focused on minimalistic features. The logo is a simple rectangular shape with the brand name within it. It is a combination of two colours (white and blue) and two fonts (TT Wellingtons & Corbert) that highlight both words in the brand name, each in its own distinctive way.
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