And summer is back again! To save yourself from this scorching heat, you are there in a supermarket, calculating every product standing on the beverage aisle, finding ‘that’ drink to quench your thirst (something refreshing yet tasty). With so many products on the aisle and your eyes scanning them, something unexpected happens. You reach out […]
The global makhana market size reached USD 150.2 million in 2024. Known by the scientific name Euryale Ferox, makhana has become people’s new favourite, and more and more people are adding it to their diet. Makhana is now considered a superfood since it’s packed with nutrients like calcium, protein, and antioxidants. The increased awareness regarding […]
We all love spice in our food, don’t we? But do you know the spice packaging design is as indispensable as the spice themselves? In today’s competitive industry, if you have a packaging design that’s loud, compelling and grabs the audience’s attention, you’ve won half of the game. The packaging of the spice reflects its […]
Do you know your packaging design tells a story? What if we say 81% of the customers prefer to try something new if the packaging catches their eye? Yes, that’s right, according to the report of Packaging Matters by WestRock! However, packaging is more important than these reasons. Want to know how? Let’s dive in […]
Do you know how important functional beverage packaging design is for any brand? When you’re moving into the store, a product’s packaging design is one of the first things that you interact with. One of the products that are worth talking about is functional beverages that include vitamin water, prebiotics soda, and probiotics drinks. Being […]
Suppose you’re in a grocery store looking for a pack of noodles but don’t have a particular brand in mind. How will you choose the best noodles? From the packaging, right? The package with hot steaming noodles and cheese on top with spring onions would surely compel you to its shelf. That’s the power of […]
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