Our everyday life is heavily dependent on FMCG products. They are everywhere we look.
That is why new FMCG brands continue to enter the market every single day. However, not all of them succeed. Many times, brands disappear without making an impact. While poor product formulation and lack of quality are valid reasons for failure, there is another significant reason that often gets overlooked - the packaging design.
Your product might just be the best in your category, but if it goes completely unnoticed by customers or fails to convince them of its credibility, the chances of its success are negligible. This is the problem with bad packaging design. It fails to command attention and create trust, which is so essential for your FMCG product.
In this blog, we will explore this topic in depth so that you understand why the right packaging design is important for your FMCG product. We will also elaborate on the role of the FMCG packaging design agency in crafting a design that makes your product appear clear, confident and trustworthy. In the end, we will also discuss how DN Designs, a branding and packaging design agency, can help you create iconic packaging design that positions your brand as a market leader.
But before we do that, let’s understand what FMCG products are all about and which are the leading Indian and international FMCG brands.
What are FMCG Products?
FMCG stands for fast-moving consumer goods. These goods are low-cost, high in demand, and highly perishable. In stores or online spaces, these products sell out pretty quickly.
Due to the nature of the products and the low cost, consumers don’t deliberate a lot before making a purchase.
Manufacturers produce them in large quantities and, through a strong distribution network, ensure that they are constantly available in the market. These goods sell quickly (remember, it is fast-moving consumer goods), though the profit margin for manufacturers is not huge.
Some examples of FMCG products are:
- Ready-to-eat meals
- Dairy products
- Beverages
- Bakery items
- Cleaning products
- Cosmetics and toiletries
- Over-the-counter medicines
Popular FMCG Companies - India & Worldwide
Some of the leading FMCG brands in the world are:
- Nestlé
- PepsiCo
- Procter and Gamble
- JBS Foods
- Unilever plc
- Coca-Cola Co
- L'Oréal Co.
In India, a few popular FMCG brands include:
- Hindustan Unilever
- ITC Limited
- Britannia Industries
- Godrej Consumer Products Limited (GCPL)
- Tata Consumer Products Limited
- Colgate-Palmolive (India) Limited
Importance of Packaging Design in the FMCG Industry
Before we discuss individual reasons behind the importance of packaging design for FMCG products, let’s take a look at some statistics.
As per a report by Wharton University, nearly 70% of the purchasing decisions are made in-store.
Another research by Nielson indicates that 64% of customers tried a new product because they liked the packaging design. Around 41% also continue to buy a product because of the packaging design.
Here are a few more figures. According to Quirk Design, 45% of the new product launches fail because the packaging design and messaging are poor. Also, 68% of consumers consider a brand trustworthy because of its packaging.
These figures clearly indicate that packaging design has a crucial role to play in making your product a success in the market.
Having discussed some statistics, let’s now get into individual reasons that make packaging design important for your FMCG products.
FMCG Products Compete for Attention on Store Shelves
A store shelf is not simply a space for product display. Instead, it is a battlefield where your product fights for attention. In a sea of options available in the same category, your product has only a few seconds to make the customers stop and take notice. Everything else - be it the quality of the product, its features, ingredients and taste - comes later.
If your product fails to attract attention, no matter how good its quality is, it will struggle to succeed in the market.
This is where an effective FMCG packaging design makes all the difference. Within a few seconds, it makes consumers stop and take notice.
Digital Shelves Are Equally Important
Your FMCG product does not just compete on store shelves. It vies for attention in the digital space, too. Be it quick-commerce apps, e-commerce platforms or social media thumbnails, it needs to perform well in all places.
If its packaging design is not right and it doesn’t appear good in a thumbnail, consumers might not spot it t at all. Also, if customers find it difficult to communicate with the packaging (like reading text), they will easily move on to another product in the same category. This means your FMCG product loses even before it gets a chance to prove its real worth.
A right packaging design is therefore vital for that early attention. If your product misses the first moment, you lose the sale.
Enables Customers To Understand & Trust The Product Instantly
Great! Your product won the crucial first ‘battle of attention’. It is now time to win customers’ trust. How does that happen?
Your FMCG packaging design, once again, plays a vital role here. It clearly conveys everything customers need to understand and trust your product instantly.
- What is the product all about?
- Who is it meant for (adults, kids, health-conscious customers)?
- Does it target a premium or mass audience?
- Is the high price justified?
- What are the brand story, values and beliefs?
A clean, clear and organised packaging design enables consumers to understand the product and the brand easily. The overall design structure, as well as individual elements - logo, colours, typography, graphics - all contribute to this.
If the packaging design appears cluttered and complicated, consumers feel confused and lose interest. They do not spend time trying to understand your product; instead, they move on to better options quickly.
A well-designed FMCG packaging design does the talking - clearly and confidently - without saying much. It conveys professionalism and inspires trust in your brand. It helps connect without confusion. And it is only when consumers trust you that they go ahead and try out your product.
Increases The Perceived Value of The Product
Your product is great; however, if its packaging appears low-quality, customers will quickly assume that the product inside is neither good nor worth their money. A weak packaging design, therefore, struggles to justify the higher price of your product. It is considered similar to other cheap products.
In this scenario, you are forced to reduce your product’s price or offer discounts to increase sales.
A strong FMCG packaging design, in contrast, enhances the perceived value of your product and convinces customers to spend extra. It makes customers believe that they are buying a premium product worth every rupee they spend.
Enhances Brand Recall & Repeat Purchases
Your packaging design ensures your first sale, but that is not where its advantages end. The real impact goes far beyond. A strong packaging design, through the consistent visual and verbal identity, makes your product recognisable and memorable. So when customers consider buying the product in your category again, your product comes to mind immediately.
Shoppers recall your packaging and spot it even in crowded market aisles or online spaces.
Familiar packaging also builds comfort and confidence in customers. Over a period of time, this familiarity, comfort and confidence turn casual shoppers into loyal customers.
In short, a strategic FMCG packaging design ensures that your impact is not just one-time; rather, it is long-lasting.
How A Packaging Design Agency Transforms Your FMCG Products From Generic to Iconic
In a crowded store or digital shelves where every other product appears similar, standing out is important. Just a random packaging design, without any thought or strategy behind it, can actually make your product appear generic or even confusing. Such a design fails to convince customers to purchase and can actually take your brand a step back.
This is where a branding and packaging design agency becomes a key growth partner.
Branding and packaging design agencies do not just jump to design. They work strategically. They
- Research the market and analyse competition.
- Study the audience, their behaviour and preferences.
- Establish the brand and product positioning.
- Brainstorm design concepts.
- Finalise the colour, typography, graphics, visual hierarchy and messaging.
- Ensure product information and brand identity are conveyed effectively.
- Test various designs in real-life scenarios.
- Ensure the design resonates with customers in both offline and online environments.
- Ensure brand consistency across product variants.
- Ensure the design sticks in the customers’ memories and builds trust and loyalty.
A branding and packaging design agency does not just design, they work to own the shelf and create market leaders in the specific category.
Get in Touch With DN Designs - Let Your Packaging Do the Talking
Now that you understand the importance of packaging design for your FMCG product and the significant role an agency can play in transforming your product from generic to iconic, you are perhaps looking for a branding and packaging design agency yourself.
You do not need to stress yourself, though, for DN Designs is here to bring your vision to life. With extensive experience behind us, we do not just imagine, we design packaging that stands out and lasts.
We are a group of skilled and creative professionals who can create amazing packaging designs for your FMCG products. We can help you make a difference.
We follow a research and strategy-driven approach while designing to ensure that our designs connect with your audience and inspire them to become loyal customers. For us, packaging is not simply a container or a label. We treat packaging as a brand asset and designs with a purpose.
We want your brand to be seen, chosen and remembered.
So don’t wait anymore. The time to act is now. Contact us today.
Conclusion
The FMCG industry is growing at a rapid pace every year. FMCG product manufacturers, therefore, have a big market before them. However, the competition is rising, and the market is becoming a tough place to survive. Several businesses collapse in this tough environment.
Businesses have a few seconds to make an impact and encourage customers to buy their goods. FMCG product packaging design has a vital role to play here. Product packaging is what draws the customers first. An attractive and well-designed packaging captures attention, sparks curiosity and establishes trust amongst customers, which eventually leads to a purchase.
Crafting the right FMCG label design is important, and this is where an FMCG packaging design agency, like DN Designs, proves helpful. With over eight years of experience in branding and packaging design, we can help you create the most effective label design for your FMGC products. Just get in touch with us.
