In this fast-paced modern world, healthy snacking has become less of a choice and more of a necessity. With a variety of healthy food options filling the market aisles, this isn’t just a mere trend anymore, but is rapidly evolving into a new habit. Leading this revolution is Makhana (fox nuts), a traditional and humble superfood that has been rebranded without losing its roots.
In the modern market, Makhana has undergone a metamorphosis. From being plain and roasted, it now comes in bursts of flavours, ranging from peri-peri to caramel, finding its way into every handful. But what’s truly changed isn’t just limited to the flavours but also their presentation. Resealable pouches, pastel packs, and captivating designs, the modern Makhana looks as good as it tastes.
With Makhana basking in the spotlight, many brands are racing to perfect the balance of taste, health, and design, leaving consumers a little perplexed about which one to try. If you are one of them, don’t worry, for we are here to introduce you to the 10 top Makhana brands in India for 2025. But before we do that, let’s explore a little bit about the Makhana market in India, and the variants of Makhana that have become popular.
The Makhana Market Of India
Here’s a number to chew on. According to IMARC Group, the value of India’s Makhana market in 2024 was ₹8.5 billion, and it is projected to nearly double by 2033, growing at a CAGR of over 9%. This is a clear indication that the once-traditional food has turned into a serious business. However, this growth isn’t accidental; it reflects the changing consumer behaviour.
Makhana has evolved from a simple to a premium product, primarily due to changing lifestyle trends, rising health awareness, and effective branding strategies. Makhana fits effortlessly into any diet; it’s naturally gluten-free, rich in protein, and low in calories. Beyond nutrition, with the way it is flavoured, packaged, and positioned, it now has an appeal. Depending on the brand, the design language conveys fun, tradition, sophistication and convenience, making it equally suitable as a part of a luxury gift box as for a mid-day snack.
Variants of Makhana
By Type
Raw
It’s Makhana in its most natural form – completely raw with minimal processing. It gives a natural crunch and is packed with high nutritional value.
Roasted
When the raw Makhana is slightly roasted, you get a wholesome and instant snacking option that is both light and crispy.
Flavoured
Flavoured Makhana are a total hit with the youth. Infused with spices and various seasonings, they not only give a rich taste but also make for a great healthy snacking option.
Organic
Today, people are preferring organic products more than ever. The same stands true for Makhana. Organic Makhana are grown without any use of chemicals or pesticides and are an ideal option for health-conscious consumers.
By Form
Whole
Whole Makhana can be used variously. It is an ideal choice for quick snacking and can also be added to several recipes for crunch and taste.
Broken
The tiny broken pieces of Makhana are popularly used in sweets, desserts, curries, gravies, trail mixes, raita and chaats for added flavour, texture and crunch. It can also be used for garnishing.
Powdered
When raw or roasted Makhana is turned into fine powder, it becomes perfect for use in porridge, desserts and beverage recipes. It is also suitable for use in baby food because it is easy to digest and nutritious.
Ready-to-Eat Snack Packs
Makhanas also come in convenient pre-packaged pouches and jars with added flavours, which make them an instant snacking option, easy to enjoy.
By Taste
Classic Salted
The ingredients give a light flavour to Makhana, enhancing its natural taste. It is an ideal balance between taste & health.
Masala
This can be the right option for people who love a bit of masala. When seasoned perfectly, it is a tangy, flavourful treat.
Cheese
It’s a rich and indulgent twist on Makhana for people who love a smooth, cheesy delight anytime.
Peri-Peri
This flavour is popular with spice lovers as it is a fiery and bold version of the simple Makhana.
Sweet Variants
If you have a sweet tooth, these sweet variants (caramel, chocolate, and sweet cinnamon) can be a guilt-free option for you. These are healthy and fulfil your craving, too.
Top 10 Makhana Brands In India (2025)
From gym bags to office drawers, people are swapping chips for Makhanas as they feel lighter, cleaner, and healthier. However, with so many Makhana brands around, which ones exactly are they loving? Here is the list of the 10 top Makhana brands in India.
Too Yumm Makhana
First up is Too Yumm Makhana from the RP-Sanjiv Goenka Group. This brand’s Makhana variants (Chatpata Masala Makhana, Tandoori Makhana, Spanish Tomato) come in colourful and cheerful packaging, mostly appealing to youngsters and fitness-conscious customers. It encourages them to indulge in healthy, tasty and guilt-free snacking.
Mr. Makhana
This brand targets urban consumers looking for a modern and youthful snacking experience. It stands out in every market aisle with its lively, playful and relatable packaging design. It has no added preservatives, is free of GMOs, and comes in a variety of interesting flavours like Butter Tomato, CheezyPeezy, Lime & Chilli, Chocopop, Pudina Party and Pickle Tickle.
Pop Mak
They have quickly positioned themselves as the face of a healthy munching solution targeting all ages. Their resealable pouches and clear flavour labelling also reinforce convenience and clarity for consumers seeking healthy snacking choices. As for flavour variety, you have many – Spanish Tomato, Heavenly Cheese, Mumbai Chaat, Pink Salt with Desi Ghee and Coriander Delight.
Sattviko
Next on our list of best Makhana brands in India is Sattviko. Their vision is rooted in traditional values and their Makhanas are ethically sourced and minimally processed. Their flavours include Peri-Peri, Mint, Sweet Chilli, Gur, Caramel and Cinnamon Makhana. These flavours have yogic herbs in their ingredients list, such as turmeric, ashwagandha, and basil, which have been proven to provide health benefits.
Farmley Makhana
They aim to serve a distinct range of flavours (Tangy Tomato, Achaari Chatka and Minty Pudina) and transform Makhana into a snacking delight. The brand sources directly from the farmers, ensuring the lowest level of adulteration. Many Farmley Makhana variants come in a reusable jar that’s meant to keep the Makhana crisp, fresh, and travel-friendly.
Bhumiik Makhana
Bhumiik presents itself as a clean, honest, and authentic snacking brand that brings the essence of Indian purity into modern lifestyles. Their Makhana range, Aarambh, Phool, and Pavitram, celebrates wholesome snacking with natural flavours, high protein, and low calories. Each variant is handpicked and slow-roasted.
MOM (Meal of the Moments) Makhana
Their focus is on providing roasted (and not fried) Makhana in a range of delightful flavours for healthy snacking – Roasted Cheddar Cheese, Roasted Himalayan Salt N Pepper, Roasted Cream & Onion and Peri Peri. Their target audience is health-conscious modern urban consumers looking for a flavourful snacking option.
Tata Sampann Makhana
Backed by the trusted Tata heritage, Tata Sampann promises snacks that are truly “Sarvgunn Sampann.” Each pack promises quality and consistent taste. With 12 essential nutrients, these Makhanas meet your body’s daily nutritional needs and are naturally fat-free. Tata Sampann Makhana is a healthy and tasty snack you can enjoy without guilt.
Happilo Makhana
They come in a range of flavours which include Cream & Onion, Perky Pudina, and Himalayan Salt & Pepper. Depending on the flavour variant, products come in resealable pouches or jars for home use to ensure freshness and easy storage.
Chappan Bhog Makhana
Chappan Bhog is one of India’s oldest and largest Makhana brands. No wonder it is on our list of the top Makhana brands in India. It strives to provide the best quality Makhana to its customers worldwide and offers both raw and roasted Makhana to millions of its customers. Its raw Makhana range offers Gold, Silver, premium and Platinum Makhana, while its roasted Makhana range includes flavours like Salt & Pepper, Pudina, Peri-Peri, Cheese Cream Onion and Tomato & Chilli.
Makhana Brands We Created
Wlue’s Makhana
Since marketing is no longer just about the stuff you make, but the stories you tell, we reimagined Wlue’s Makhana as more than just another healthy snack. The very aim was to break Makhana out of its ‘only healthy snack’ stereotype and position it as a bold, everyday munch that would fit effortlessly into Gen Z’s lifestyle. On the other hand, the conundrum was shifting the market perception, standing out in a cluttered snacking space, and engaging an audience that thrives on “X-factor.”
We, therefore, created a playful brand identity with bright and colourful packaging design with a retro superhero feel. The logo with a star integrated in it establishes that the brand is synonymous with victory and is meant for winners. It not only gave the brand its own story but also enhanced its shelf impact. The results achieved didn’t just transform Wlue’s into a recognisable, trend-forward brand, but also proved that good design doesn’t just sell products; it builds cultural relevance.
Bhumiik Makhana
For Bhumiik, we created a holistic brand identity, carried out a complete company profiling and designed the packaging for all three raw Makhana variants. The brand identity and packaging design we created for them reflect their values of tradition and authenticity, and position it as a premium brand rooted in heritage. In addition, we also designed their UI and developed their website, which once again highlights their traditional and cultural roots.
Deep Root Makhana
For Deep Root, we planned a premium and modern brand design to appeal to its target audience in India, Europe and Dubai. Accordingly, we created a modern logo that reflected nature, purity and its brand ethos ‘rooted in tradition and culture’. We designed their UI/UX and developed their website as per their brand identity. Additionally, we also carried out a photoshoot of their products to be used on their official website and other e-commerce platforms.
Rosnax Makhana
A subsidiary of Krishna Foods, Rosnax is a traditional Makhana brand from Bihar. The values of the brand are intricately tied to the state, which also happens to be the abode of Makhana. So, to express these values, we designed a packaging that felt premium yet deeply rooted in tradition. Each detail in the packaging tells more about the brand and the state it comes from. There are visuals of lotus, heritage structures, the state map and a scenic image of a village in the background, all bringing together what the brand stands for.
Apart from designing its packaging, we also designed and developed its UI/UX and website and created its stationery material and A+ content for platforms like Amazon.
Looking to Build Your Makhana Brand? DN Designs is Here to Help You.
Customers buy from Makhana brands they truly trust and connect with. If your brand story, values and vision resonate with the audience, they become a loyal customer and even advocate for your brand. Branding includes crafting your brand strategy, establishing its story and personality, and designing its logo and packaging.
If you are a Makhana brand looking to establish yourself in the market and eventually become a top Makhana brand in India and beyond, look no further. DN Designs is here to help you. With years of experience in the industry, we have built multiple successful Makhana brands and are willing to build yours too.
Reach out to us and share your vision. Together, we can build a truly amazing Makhana brand that customers will love.
