Packaging Design – Why Is It Important?
It is not an exaggeration to say that today, customers are spoilt for choice. The moment they step into a store or open an e-commerce website to buy a product, they encounter a plethora of options. Different brands and their products, all compete to capture customers’ attention.
If you are one of these brands, you know how tough it is to attract customers amidst this competition. What then really works in your favour? The packaging design, of course! Your product packaging design is your key to success. It doesn’t simply attract your customers, it also forms an emotional bond with them and encourages them to move ahead with the purchase. The packaging is also a means to inform your customers about yourself – your identity, beliefs and vision. It is an important component of your brand-building and marketing activities.
Why Do You Need The Best Packaging Design Agency?
Now that you understand the importance of package design in your overall brand building and marketing activity, you obviously want to have the best one for your product. However, it is not an easy job. It requires market and audience knowledge, strategic thinking and designing skills. There is also the legal compliance factor associated with it that is essential to consider while designing a product’s packaging.
For an individual, it is pretty tough to carry out all these tasks alone. However, a top packaging design agency can deliver quality results. This is so because
- A packaging agency has the required skill set and experience in this field.
- It has already created good package designs for several clients and is, therefore, well-informed about what works in the market.
- It also has experience in designing for a global audience and can help you foray into an international market with a culturally suitable design for your product packaging.
- Moreover, an agency frequently updates itself with the latest design trends and innovations. So, if you want to give a modern and trendy look to your label or pouch design, opting for the services of a top package design agency is a good idea.
Top 5 Packaging Design Agencies in India
Several agencies in India offer packaging design services, and it can be a daunting task for you to select one that will deliver the best results. So, here we are, with our list of 5 best packaging design companies in India. These agencies have proved themselves with their excellent work record and commitment to customer satisfaction. You can browse through this list and pick the one you deem most worthy.
DN Designs
Established in: 2018
Based in: Noida
Services on Offer: Branding, Packaging Design, Logo Design, UI/UX Design, Catalogue Design, Digital Media Marketing, Animation, Photography.
Work Portfolio: Green Horn Energy Drink, NectarPure, Mr. Bomzy, The Bobalist, DeepRoot.
Since its inception in 2018, DN Designs has emerged as one of the top packaging design agencies in India. However, it is not just product package design that we excel in. We focus on creating an entire brand, right from designing its identity to promoting and marketing it through organic and paid means.
Our creative packaging design process begins with a discussion with clients to get a deeper understanding of the product, its USP (Unique Selling Point) and STP (Segmentation, Targeting and Positioning). This is followed by the research, ideation and designing stage. In these stages, we carry out market and target audience research, suggest design concepts and thereafter create the final design for packets, pouches and bottle labels, as per your requirements.
The winning aspect of DN Designs is our focus on client satisfaction. This is our core value, and this is why our clients have deep faith in us.
Brandemic
Established in: 2020
Based in: Bangalore, Karnataka
Services on Offer: Branding, Packaging, Product Photography, SEO, UI/UX Design, Web Development
Work Portfolio: Kluxe, Coco Next, Roots, Blitz, Happy Feet, True Cakes, Peeyo
A relatively new entrant in the world of branding & packaging design, Brandemic has nonetheless carved out a space for itself in the industry. It has worked for over 350 clients, helping them establish themselves in the market. It creates packaging designs that stylistically tell brand stories.
Its packaging design process begins with an understanding of the brand and the target market. Thereafter, the team applies its creative and technical skills to create a design that aligns with the brand’s vision and identity.
Creative Orion
Established in: 2021
Based in: Faridabad, Haryana
Services on Offer: Branding, Packaging Design, Website Design, Digital Marketing
Work Portfolio: Zestful., Nutradrop, Nut n Berry, Ma Amma, Rasa, Girly, Coffee Wala
Established in 2021, Creative Orion offers creative and sustainable branding solutions, including packaging design, to its clients all over India. It has collaborated with several local brands in Faridabad, Delhi, Gurgaon and Noida and has designed their packaging for products like coffee, spices, perfumes and dry fruits.
At Creative Orion, creative designers and marketing experts collaborate to create packaging that not only looks good but also yields results.
Beyond Design
Established in: 2006
Based in: Mumbai, Maharashtra
Services on Offer: Brand Design, Packaging Design, Print & Publication, Digital & Web Design
Work Portfolio: Zama Organics, Juicy Chemistry, Open Secret, Spa Theory, Delta Nutritives
Located in Mumbai, Beyond Design is an all-girls design studio. Its objective is to showcase brands in a way that leaves a lasting impression and brings in success and profit for a long period. The studio works with companies from different industries, including FMCG, food & hospitality, cosmetics, pharmaceuticals and real estate.
The experts at the studio believe in crafting designs that are minimal yet accurate, honest and creative.
The Turtle Story
Established in: 2017
Based in: Mumbai, Maharashtra
Services on Offer: Branding, Packaging, Space Design, Website Design, Digital Marketing
Work Portfolio: Zuci, Abharan, Skinnable, Tootle, O & O, Smiletribe
A design studio with a focus on branding and package design, The Turtle Story has worked with some really well-known clients. The talented team of design, marketing and tech experts love challenges and works together to create a brand that resonates with the target customers.
Its packaging design service includes everything, right from initial conception to the final delivery. The team also design packaging collaterals.
Conclusion
When it comes to making a product successful, packaging has an important role to play. It is what first catches consumers’ attention and shapes their perception. This first impression is vital since it significantly influences the ultimate buying decision. Since it is so important, seeking the services of a professional packaging agency is a good idea. There are several companies offering packaging design services in India. You can research, shortlist and contact the one that suits your requirements and resources. You can also visit websites like DesignRush and browse through their curated list of packaging design agencies. It can be hugely beneficial in making your research process hassle-free. If you still cannot decide which one to go for, simply contact us at DN Designs. We would really love to work for your brand.
FAQs
What kind of work does a top packaging design agency do?
A product packaging company creates the outer package of goods. They focus on creating a practical & functional package – one that is easy to handle and protects the goods inside in all weather conditions. Along with it, a packaging agency also focuses on creating a visually appealing package that reflects the brand identity. The objective is to attract customers in physical retail stores as well as online platforms and boost sales and profits.
How do I find the best packaging design agency in India?
You simply need to do a little research to figure out the good ones. The article above lists 5 of the best agencies in India. You can conduct deeper research on all these to find one that suits your requirements. Alternatively, you can simply contact, and start with us. With solid experience behind us, we can create a packaging that can boost your brand awareness and sales.
What kind of businesses – big or small – do these agencies work with?
Mostly, agencies work with both big and small businesses. However, you will need to contact them individually to find out an accurate answer. As for us, at DN Designs, we certainly work with all, startups, mid-sized businesses, as well as big established companies.
I need eco-friendly packaging for my product. Can these agencies provide me with relevant solutions?
Yes, you can certainly look forward to getting eco-friendly packaging for your product. After all, consumers have become far more environmentally conscious today than ever before. Therefore, top package design companies, too, need to provide eco-friendly packaging solutions to their clients.
Which is better – hiring a freelancer or a professional packaging design agency?
Hiring the services of an agency is definitely a better option. This is because package design requires more than just design skills. It requires strategic thinking, an understanding of the market and what works in it, and a knowledge of legal aspects. It is difficult for an individual to have all those skills and knowledge. On the contrary, a professional product branding and packaging company has experts who individually excel in their fields, be it design or strategic planning.
