When you’re trying your best to conquer your day, an energy drink comes in handy in the middle of the day. But it’s not just you who love energy drinks. Many do, and that’s why the beverage industry has become so competitive today. Standing out in such a competitive world is not an easy task.
If you plan to enter this industry or even launch your own brand, your success significantly depends on how you brand and market your product. You need a creative label design, a wow energy drink packaging design, and an impactful brand identity to resonate with your audience.
This blog is all you need regarding energy drink brand design. Whether you want to know why your brand visual identity is important or how to design one, this blog covers everything. So shall we start?
Why Does Your Energy Drink Brand Design Matter?
Simple- what is the first thing that commands your attention when you are in the middle of so many products? Most of the time, it’s the product’s visual appeal. Your product’s appearance can significantly affect if a customer picks it up or walks away. Therefore, your energy drink packaging design often makes your brand’s first aha impression on people.
But it doesn’t end at the packaging. With wow aesthetics, it must resonate with your target audience, speak who you are as a brand, and stand out among its fellow products. Most importantly, it should serve the practical needs.
Conduct Audience Analysis
But before you plan to go forward with anything, you must know who you are designing for. You may conduct an audience analysis to understand your target audience when planning to have your own energy drink brand. Research if you want to target sportspeople who need high energy or younger audiences who love consuming energy drinks often.
Since each audience is different and must be targeted differently, understanding your target audience helps in the next stage. For instance, you may target sportspeople with a minimalistic design that better communicates your drink’s features and a younger audience with a bright, playful product packaging design.
Elements of Energy Drink Your Brand Would Be Incomplete Without
When it comes to your energy drink brand identity, it covers three aspects: your logo design, packaging, and label design. You must hit it right when designing each to ensure your brand’s success.
A To-The-Point Energy Drink Logo Design
Most often, it is said that a logo design is the face of a brand and has the power to make you recognizable. A good energy drink logo design must be simple and clean, super bold, yet practical. It must go well on the can design as well as the billboard.
A great energy drink logo design must reflect the soul (energy) of your brand. You could add sharp lines, dynamic shapes, bold fonts, or experiment with fun colours and typography. But eventually, you must keep it simple. It must be simple to understand at a glance and be successful in making its unique identity among the crowd.
A Wow Energy Drink Packaging Design
As discussed, creative packaging design is often the first element of branding that consumers interact with. In such a case, your packaging design must be different yet unique from the other products on the shelf. Brands are stuck with whether to go for a minimalist or loud design. The answer lies in going with what your target audience would expect and like. Decide if you want to target the economic or premium market, then settle for the design that would speak to your audience’s hearts accordingly.
A Label is the Pure Essence
Energy drink label design is a crucial part of the packaging since it provides the consumer with the necessary information about the product. Label design helps people understand your product without having them taste or even open your product. All this helps them make an informed buying decision.
Because of all these, you must make your energy drink label design aesthetic yet practical. It must contain important information about your product, like the legal disclaimer, ingredients, and nutritional value while balancing the aesthetics. You must make sure your packaging and label complement each other.
Top 3 Secrets of Energy Drink Brand Designs No One Tells You
Everyone talks about packaging, labelling, and logos, but do you know that your brand design, in reality, is much more than that? Yes, here are some of the top secrets of energy drink branding that no one tells you about:
Sensory Design Plays a Role in Energy Drink Purchases
When customers make buying decisions, they don’t just consider your product’s aesthetics but also sensory design. They use their senses apart from their eyes. The sensory design may include how your product smells, the sound of the can when the consumers open it, and the packaging texture. You must understand how these sensory elements can influence the customer’s buying decision and plan your brand design accordingly.
Understand the Colour Psychology Behind Your Energy Drink Packaging Design
You must go beyond using the colours red, blue, and green for your creative packaging design. Try to understand the colour psychology of how different shades of the same and other colours can make a difference in customers’ brand perception and buying decisions. Go for a colour palette that could speak to your target audience’s needs and preferences. One important thing you must consider is understanding colour in the context of cultural significance since the meaning of colour changes with the region.
Storytelling Has Become More Important Than Ever
What matters above everything is what story you plan to weave with your product and brand. With that, every element of your branding, from your identity and design to messaging, must speak the same story and resonate with your audience. Brands with wow stories often win people’s hearts. Once you have pondered the story, ensure every element of your creative design, like the icons, shapes, and lines, aligns with it.
Have a Look at Sting’s Brand Design – Simply Electric
Sting, one of the most popular energy drink brands, has held 48% of the market share in 2022. However, what do you think to be the cause of this achievement? The branding and marketing of Sting was and is still mindblowing. The logo and packaging made it stand out from its strong competitors – Red Bull, Hell, and Monster.
Sting, owned by PepsiCo, is the epitome of being uniquely bold. The brand design of Sting is such that it can grab your attention with just a glimpse. Its simple yet sophisticated logo design seems like a real lightning bolt. Its packaging design is clean as it should be, having a lightning bolt that loudly speaks energy.
Even the colour palette of Sting – red goes well when indicating something exciting and thrilling. Since Sting has a target audience of people around 18-25, it screams “pick me up” when placed between its competitors. Even among the big brands like Monster and Red Bull, Sting gives off a premium feel while being affordable.
Create A Cohesive Energy Drink Branding Experience
Once you finish your logo, packaging, and label, move to the next part of your communication design – website design. Your energy drink website design is important to the same extent because it would provide people with the necessary information about your product, brand, and story. Make sure the website design complements your overall brand design and, at the same time, is easy to navigate and read.
Social media, an important aspect of digital marketing, must also be on your list when planning your brand design. Begin by choosing the social media platform you want to be active on. Then, plan a strategy for what content and visuals you would be posting and consider your colour palette, brand voice tone, and visuals throughout the process.
Last Thoughts
Launching an energy drink brand is a long process demanding expert help. Whether you need help with how to brand your product or market it, we, the leading branding agency, can help you with everything. Because we know that it is not just about understanding your audience but also resonating with them. Call us at +91 94160 11100 to create an energy brand that fills your audience with energy – both realistically and metaphorically.
