Introduction
If you are a business selling products, you know how crucial it is to create a space for yourself in a market where similar products compete to claim their own place. It is a difficult task to entice shoppers, pull in business and generate revenue. Marketers resort to every strategy that can help them win over the buyers and capture the market – referral programs, limited-time offers, flash sales, loyalty programs and first-time buyer discounts.
However, before all these come branding and packaging design – strategies that have a higher priority. Customers often purchase products they can connect with, and branding and packaging design aim to do just that. Both these services intend to create a brand narrative that resonates with the audience emotionally. Packaging Design, in addition, needs to appeal to customers visually too. Also, these two services are designed bearing in mind the target audience and their preferences and needs.
Take, for instance, the Dubai market. The market is diverse and competitive. It has its own requirements, and any creative designing agency in Dubai offering brand development and product packaging design services ought to factor in these to achieve success.
Let’s begin this blog by discussing this itself – the Dubai market and various reasons that make branding and product packaging design crucial for it. We will follow this up with assessing whether you, as a business functioning in Dubai, really need a brand marketing company, and then dive deeper into what components make for a great brand marketing company in Dubai (essentially what you need to check when hiring one).
Later in this blog, we will elaborate on how we, DN Designs, a branding agency in Dubai, approach branding and packaging design services. In addition, we will outline the various services that we offer as a creative designing agency in Dubai.
So, let’s jump in straight.
Dubai’s Market: Why Branding and Product Packaging Design Are Key to Standing Out
A wide variety of products ranging from luxury goods, electronics, gadgets, traditional crafts, textiles, and clothing to food, beverages, spices and herbs.
An equally diverse marketplaces – souks, modern malls, wholesale markets and online platforms – where these products are sold.
Put the two together. This is Dubai’s market for you – bustling with a variety of products and brands – a complete shopper’s delight.
It is also an opportunity for businesses to sell their products. However, with so many products around, brands need to capture the attention of customers and establish their product as a hero. This is where effective branding and packaging design enter the picture in strong supporting roles. They elevate the hero product and build the first impression even before our hero product makes its entry.
Branding and creative packaging design become all the more important in Dubai owing to several other reasons. Let’s discuss them below.
Cultural Diversity
Imagine a city with people from over 200 countries! Now that is what diversity looks like! The megacity of Dubai is a melting pot of various cultures, and this diversity creates a market where customers have different needs and choices. Branding and product packaging design need to appeal to a wider set of audiences. Understanding the varied preferences of the target consumer and creating a universal brand strategy and packaging design is difficult.
High Competition
The product market of Dubai is intensely competitive. Big brands with global presence as well as small local brands, still trying to climb to the top of success ladder, compete to capture consumers’ interest. They work to spark curiosity of the target customers, both in a retail environment as well as in an online space. Branding & packaging design help them do just that.
Brand Driven Market
Dubai’s market is significantly influenced by customers who love brands, especially brands that give a premium vibe. A solid purchasing power enables them to invest in luxury goods and branded items. Businesses, therefore, need branding and product packaging design that looks and feels luxurious to inspire consumers’ confidence. Branding also helps them differentiate themselves from other brands.
Sustainability factor
Consumers all over the world, including Dubai, are shifting their focus to purchasing products from eco-friendly brands. An eco-friendly packaging design, therefore, plays a vital role in appealing to the target consumer base in Dubai.
Influencer Culture and Unboxing Trends
Branding and packaging design play a crucial role when it comes to the evolving digital behaviour. Customers love to share products they like, and a packaging design that is shareworthy on social media and offers a good unboxing experience can help brands reach out to a digitally savvy customer base.
Do You Really Need a Professional Brand Marketing Company in Dubai?
With in-depth information in your pocket about why branding and packaging design are crucial in Dubai’s market, it is now time to assess whether you actually need this service.
How do you do this, though? Well, ask yourself a few questions.
Are You Launching a new brand in Dubai?
If yes, then you definitely need a branding and packaging design company in Dubai. It is a highly crowded and competitive market in Dubai, and customers come from varying backgrounds. To appeal to this varied consumer base, you must hire the services of expert professionals. This is especially true if you are aiming to foray into GCC markets (The Gulf Cooperation Council, including markets of Saudi Arabia, the United Arab Emirates, Bahrain, Kuwait, Oman, and Qatar).
Are you looking to rebrand your existing product?
In case you think that your existing brand needs a fresh, new, modern & stylish makeover to cater to the evolving customer base, a creative designing agency in Dubai can help you take things to the next level. With the help of a packaging design company in Dubai, you can create a distinct brand positioning that becomes a differentiating factor.
Do you want to integrate sustainability and other culturally suitable elements in your design?
Brands are increasingly becoming eco-conscious, and you will gain an edge over your competitors if you integrate the sustainability factor into your packaging design. A packaging design company in Dubai can help you make this transformation seamlessly.
What Makes a Great Branding and Packaging Design Company in Dubai?
Now that you know that you need brand development and product packaging design services, it is time you hire a creative designing agency in Dubai. But there are several branding companies in Dubai. How do you decide which brand marketing company in Dubai or a packaging design company in Dubai is perfect for you? Well, here’s what you should check.
Experience With Products Across Categories
Experience speaks. We all know that, so when you are looking for a creative agency offering brand development and packaging design services in Dubai, you need to select one that has extensive experience across categories – be it food and beverage, wellness, or luxury. An experienced brand agency in Dubai can help you secure a distinctive position in the market that others will aspire to achieve.
Experience Marketing For Global & Local Customers
You know now that Dubai’s population is a diverse mix of the local population as well as people from around the world. A creative agency designing brand strategy and product packaging design will need to take the requirements of this culturally diverse and multilingual population into consideration. In addition, an understanding of the local legal regulations will also help win local favour.
Combination of Strategy & Creativity
A standout branding and packaging design is not a simple task. It requires different aspects to come together to create an impactful result. These aspects include research, strategy, and creativity. A brand marketing company in Dubai must conduct extensive research, create a cohesive strategy and infuse it with a touch of creativity to come up with a world-class branding and packaging solution.
Focus on Latest Trends & Sustainability
Any creative designing agency in Dubai that does not keep track of the latest trends in the branding and packaging design industry has a lower chance of success. Also, sustainability has become vital. So, when you are assessing various alternatives for selecting a brand marketing company in Dubai, make sure to pick one that has the latest design trends on its fingertips and the sustainability factor as one of its significant aims.
How Does DN Designs – A Creative Designing agency in Dubai – Approach Branding & Packaging Design?
As a branding agency in Dubai, DN Designs is your perfect partner. Why is that so? And how do we actually approach branding and packaging design? Well, to begin with, we do not believe in temporary solutions. We design a plan that is enduring and achieves concrete results.
Everything Starts With a Discussion– Whether it is branding in totality or packaging design in specific, everything with us – a creative designing agency in Dubai – begins with a lot of talking and even more listening. To put it succinctly, we love to discuss your brand, your vision and mission with you.
Research Forms the Basis – We club this information with our research findings – findings about your brand’s current status in the market, target audience and competitors.
Craft a Brand Strategy Masterplan– The result of the above research provides a firm groundwork upon which we develop a brand strategy & brand identity for you – brand story, brand voice, brand visual identity, and brand positioning.
Put Your Masterplan into Action– Feedback from your end and refinement from our side create a perfect brand strategy and brand identity, which we then execute across online & offline channels – be it your website, product packaging design, or other marketing collaterals.
Monitor, Assess & Refine – As a branding agency in Dubai, our work is incomplete until its outcome is assessed. We do this to evaluate the effectiveness of our strategy and make the necessary adjustments required.
Our Branding & Packaging Design Services in Dubai
As a branding agency in Dubai, we offer a complete suite of branding and packaging design services, from logo and catalogue design to website design. Let’s look at them each individually.
Brand Name Suggestions – Naming your brand is the first step in your branding journey. Without a name, you cannot create a space for yourself in the market. As a branding company in Dubai, we suggest an effective brand name that is unique and memorable at the same time. It is crucial to build trust with customers and eventually enhance growth.
Logo Design – Your logo identifies your brand and is a visual representation of your company. It needs to be aesthetically & professionally well designed, memorable, and versatile (suitable for use on print/digital/other platforms). It should also form an instant emotional connection with the customers. Does it look like there is a lot on the plate? No worries. Our logo design services in Dubai can accomplish all these and more for you.
Packaging Design – How your product looks at first glance is what will decide how customers will interact with it. A clear and attractive package design will stand out amongst several other similar products, while a cluttered package design will drive away even potential customers. With our creative packaging design services in Dubai, we leave no stone unturned to impress and eventually convert customers.
Catalogue Design – Introducing your products and services as well as their features in a visually captivating and informative manner is a brilliant way to raise awareness about your brand and connect with your target audience. When customers connect with your brand, they engage more and their chances of conversion increase. Our catalogue design services aim to achieve exactly that.
Branding – Our brand consultancy and brand development services involve every service mentioned above, together with a bunch of other services that come before and after them. So, we perform market, target audience and competitive research for you and then create your brand strategy (story, positioning, message & voice), develop your digital assets and create your communication strategy. The ultimate aim is to create a brand that strikes a chord with the target customers and increases your business profits.
Digital Assets & Social Media Branding – Businesses need to develop an online presence. So, we create websites that support and enhance their brand image. Our website design services include creating an SEO optimised website for your business as well as carrying out regular SEO activities for it.
Optimising social media to enhance your brand awareness and thereby increase profitability is another service that we offer as a branding company in Dubai.
Let’s Collaborate & Create Something Magical
Dubai’s market is a competitive landscape with multiculturalism infused in plenty. It is tough for a brand to survive and flourish on its own in such fierce and demanding market conditions. A creative designing agency in Dubai, therefore, can contribute positively to achieving results. At DN Designs, we collaborate with you to make a creative packaging design and an effective brand strategy. We want your business to thrive and would love to be your partner on this road to success.
So, let’s work together and craft a new success story.
FAQs
Where are you based?
DN Designs is based in Noida, Uttar Pradesh, India, but we offer brand development and packaging design services in Dubai as well as other parts of the world.
What makes DN Designs a perfect packaging design and branding company in Dubai?
As a creative branding agency offering services in Dubai, we combine market research and local cultural preferences to create a packaging design that yields positive results for your brand. Our team of expert professionals ensure that we understand your requirements well and deliver a packaging design accordingly.
How do you ensure the packaging design is suitable for the Dubai market?
We consider several factors while creating a package design for Dubai’s market. These include cultural sensitivity, language preferences, local packaging regulations and sustainability factors. Also, our packaging design ensures that your product performs well in Dubai’s top retail chains.
Do you offer bilingual (Arabic-English) branding and packaging design?
Yes, we create bilingual branding and packaging design to ensure that your customers, irrespective of whether they speak Arabic or English, connect with your brand. In addition to including Arabic and English typography, we also integrate cultural elements in our designs and take care of cultural sensitivities.
We want to sell our products both locally and internationally. Can you handle packaging design that suits both markets?
Yes, we create designs that work well both locally and internationally. Our designs are a harmonious fusion of international design influences as well as localised cultural elements like language and colour preferences.
What services can I expect from you as a branding company in Dubai?
As a branding agency in Dubai, we offer a complete suite of branding and packaging services. This includes a complete branding package as well as individual services like website design, logo design, catalogue design, product packaging design and label design. In addition, we can also create your communication strategy and work on your SEO and UI/UX design.
Do you work with businesses outside Dubai or the UAE?
Yes, we work with global clients remotely. Our team is both experienced and skillful in handling clients and delivering desired results remotely.
What specific regulations do we need to follow while creating packaging design in UAE?
There are specific regulations enforced by the Emirates Authority for Standardization and Metrology (ESMA) that need to be followed while creating packaging designs. These rules revolve around food safety, labelling in Arabic and English, health claims, material safety standards, halal certification and others. Disregard of these regulations can lead to fines, product recalls or even a severe negative impact on brand reputation.
