Suppose you’re in a grocery store looking for a pack of noodles but don’t have a particular brand in mind. How will you choose the best noodles? From the packaging, right? The package with hot steaming noodles and cheese on top with spring onions would surely compel you to its shelf. That’s the power of a good packaging design. But what is a packaging design?
In this blog, we will dive into the world of packaging design and why your packaging design matters. We’ll also look into the best packaging designing agency in Mumbai.
What is Packaging Design?
Packaging design is the process of designing your product’s packaging, based on colour choices, typography, and visuals to make it marketer-friendly. The critical elements of a good packaging design include visual aesthetics, structural design, branding elements and, most importantly, informational content.
Creating a good packaging design begins with understanding your customer, conducting competitor analysis and market placement, brainstorming and designing the package and finalizing it. Since your brand must have many rival products, appealing packaging designs make you stand out while helping customers decide.
Why Does Your Packaging Design Matter?
Now, you must be wondering why your packaging design matters and why you must invest your effort and time brainstorming and designing them. But don’t worry, we got that! Here are some of the reasons for the importance of packaging designs-
Leaves A Good First Impression
A good and appealing packaging design draws customers’ attention from so many other products on the shelf to your product. The simple yet enchanting packaging design of Dior Perfumes never fails to resonate with the people and leave them in awe.
Make You Stand Out
By communicating your unique selling proposition (USP) in your packaging designs, you give your customers a ‘why’ for choosing your products. Stating the reasons for choosing your products and what your products add to your customer’s life makes you stand out from the competition.
Boost Your Sales
Good packaging design speaks to your customers’ hearts and helps them make buying decisions. It is simple- customers often buy products whose packaging designs look ‘wow’. In short, customers would purchase products with good packaging designs instead of bad ones.
Build Brand Awareness
Suppose a customer is new to your brand; how will you resonate with them? With your packaging designs, right? Whether making new customers or retaining old ones, a good packaging design will help you with both. For this, you’re not supposed to do something extraordinary. A packaging design as simple and elegant as Apple’s will do the work.
Gain Customer Trust
Packaging isn’t only about visuals and designs. A good packaging design must give customers complete and transparent information about your product. You gain customer trust by providing essential information about your products while meeting their needs and expectations.
Elements of a Creative Packaging Design
Some factors must be considered when planning to package your products that stand out on the shelf. These include:
Functionality
Though aesthetics matter, functionality matters more regarding packaging. It should enclose the product and be easy to open and store without compromising its visual appeal.
Sustainability
Today’s consumers are more concerned about the environment than ever before. Consequently, eco-friendly packaging materials such as biodegradable plastics, recycled papers or cardboard that avoid waste production are becoming more popular.
Brand Identity
Your packaging should immediately show who you are as a brand. For example, a luxury brand may choose for elegant fonts and minimalistic design elements. Contrary to this, a playful brand targeting children might add bright colours and visuals in its packaging design for toys in Mumbai.
Target Audience
Nothing is more important than knowing your audience. Whether you design packaging for products in Mumbai, aspects of the customers’ preferences must be addressed to stand out.
Legibility
Your packaging must be well understood. The product name, description, and other details must be easy to read from a distance. You must avoid the use of complex fonts that are difficult to read.
Innovative Packaging Design Trends
Since the competition in the market is high these days, packaging trends keep evolving. Here are some of the latest trends that can inspire your next packaging project:
Minimalistic Designs
Less is more. In short, minimalistic, apparent and without excessive details are the designs that make products easily noticeable and memorable. Customers are attracted to packaging with minimal interference but with the language of sophistication.
Interactive Packaging
Using QR codes, AR for product promotion and intelligent packaging are some of the ways that create appeal to customers to engage in digital communication. However, this trend can be seen as the prospect of further communication and narration with customers.
Eco-Friendly Packaging
As more awareness of the use of sustainable products is being adopted, companies are now choosing biodegradable, recyclable or reusable material for packing. Green packaging brands are gaining the loyalty of those consumers who are more environmentally sensitive.
Transparent Packaging
When the leading indicator is trust, you may show off your product through transparent or semi-transparent packaging. This gives your target audience a glimpse of what’s in the packaging and ensures transparency.
7 Wow Packaging Ideas for Different Products
Are you looking for ideas to improve your products’ packaging? Here are 11 innovative packaging ideas across various industries that will help you create a memorable experience for your customers:
Beverages
When it’s about beverages, the refreshing colour and shapes of the product can make your beverage stand out. You may use gradient design, unique typography, and colours linked with the taste and flavour of your product. Furthermore, textured labels may level up the consumer experience and give the drink a touch of luxury.
Spices
The spice packaging design should reflect its freshness and authenticity. One can opt for clean, clear glass jars, enabling customers to see the rich colour of the spices. Use clear fonts in the labelling of the jars and an information hierarchy that includes the country of origin, the type of spice, and recommended uses. You may even consult the best packaging design agency in Mumbai to help you create one such design.
Toys
The toy packaging design should be as colourful and compelling as the toy itself. You may go for mascot designs with bright colours that can attract the attention of both children and adults. Think about windows where the toy can be visible in the box for a better experience. Don’t forget to add some fun typography when planning for the designs.
Health Supplements, Including Protein Water and Vitamin Water
Health products such as vitamin water can also benefit from packaging that would depict energy and health. You may utilize a clear glass bottle to closely reveal the product’s purity, quality, and colour. Emphasize the product’s various components and nutritional values for the consumer. If you need help with your packet design, we, one of the premier packaging design agencies in Mumbai, can help you with vitamin water packaging designs that appeal to the target market.
Gourmet Snacks
Gourmet snacks must have premium packaging designs. It is recommended to use matte-finish bags with clear-looking windows so customers may see fresh and genuine products. Add components that convey your product’s story, such as the ingredients’ origin or how the snacks are produced.
Organic Foods
Regarding organic foods, sustainability must form the basis of your packaging material. Clear, fresh, natural shades, simple graphic images and materials that can be recycled after usage, such as recycled cardboard or biodegradable pouches, will be appropriate. Focus on certifications like USDA Organic or Non-GMO that demonstrate the quality of your product.
Frozen Foods
Frozen food or freeze-dried food packaging should reflect convenience and be compelling. You may use high-quality and appetizing images to help customers know what they would get if they buy your product. Choose bright and vivid graphics with simple instructions that draw attention. In cases like these, the packaging design company in Mumbai may help you maintain the right balance of functionality and aesthetics for frozen food packaging.
Snack Bars
Snack bars’ packaging design should be compact and full of colours. Choose a typography that helps people understand that the snack is healthy and tasty. Ensure the ingredients mentioned are easily visible and emphasize health aspects like gluten-free, vegan or high protein bars.
The Leading Packaging Design Agency in Mumbai
Your packaging design must create a ‘wow’ impact on your customers. But creating such a packaging design isn’t easy. It is a complicated process that must consider crucial elements like colour palette, typography, and visual elements. A good packaging design must be original, creative, promising and intriguing. Creating a good packaging design sounds complicated. Nah, it’s not!
All you need is an experienced packaging design agency on your side, and the success of your product is inevitable. That’s when we can help you – DN Designs, a leading packaging design agency in Mumbai with over two decades of experience! Our packaging designs speak to your customers’ hearts while telling them a good story. We create creative and unique packaging designs that make you stand out from the competition.
Conclusion
A good packaging design must win your customers while leaving them in awe. Your packaging designs can make the best first and last impression. Create appealing and intriguing packaging designs with our expert and unique design services. Call us at +91 9416011100 to make your customers say ‘Wow!
Frequently Asked Questions (FAQs)
Which company is best for packaging in Mumbai?
There are many packaging agencies in Mumbai, but DN Designs is the best one. We are the best product packaging company in Mumbai. With more than eight years of experience in the industry, we have earned the reputation of designing a one-of-a-kind package for brands.
How do I choose the best packaging design agency?
To choose the best product packaging design agency in Mumbai, you must consider aspects like experience, portfolio, communication, and collaboration. With that, you must also see your budget and the project timelines to make sure you get your design on time.
What is your process of package designing?
Among the top packaging design companies in Mumbai, our package design process includes getting the brief, project planning, research, design concepts, and refinement, and eventually making it print-ready.
Are you into visual merchandising?
Yes, we are a known visual merchandising agency in Mumbai that helps brands with product packages that stand out in the aisle and give people multiple reasons for purchasing your products. We create designs to attract, engage and encourage people to buy your product.
What is your packaging fee?
Being a packaging analysis agency, it is evident that our packaging fee or cost entirely depends on your project. For instance, the cost of designing a package may significantly differ from redesigning a package. In many cases, we also offer custom quotes to our clients.
