Do you know how important packaging design is for any brand? When you’re moving into the store, a product’s packaging design is one of the first things that you interact with it. One of the products that is worth talking about is functional beverages that include vitamin water, prebiotics soda and probiotics drinks. Being a part of the beverage industry where there are thousands of alternatives available, having a good water enhancer packaging design can make consumers buy your product or pass it. But, there’s more to it than you know!
In this blog, we’ll dive into the world of functional beverages’ packaging design. We’ll begin with why its packaging design is so important to the major elements of the same. So, shall we dive in together?
Why Does Your Functional Beverages Need a Good Packaging Design?
Your packaging design is your first and significant chance to interact with your consumers. So, having a compelling and unique packaging design is crucial to grabbing your audience’s attention and making you stand out from the crowd. In the context of water enhancers, having a packaging design that reflects refreshment and energy is crucial. Here’s why your vitamin water, prebiotics soda and probiotics drinks need a good packaging design:
Brand Storytelling: Every packaging design tells a story of its product, and with your rose water packaging, you have the opportunity to share this story with the world. No matter, if it’s about your adherence to natural ingredients or environmental sustainability, you can convey all your message through your package design.
Build Trust and Loyalty: Your package design is the first thing consumers see of your brand. Therefore, your package design isn’t just a design but an experience you provide to your customers. Eventually, this allows you to build customer trust and loyalty.
Stand Out from the Crowd: Let’s be realistic: it’s not only your product that would be standing on the shelf because there would be many. This is your chance to stand out from the rest with your design. The important factors you should consider in your packaging are typography, colour palette, and others.
What are the Important Elements of A Good Packaging Design?
Now you know the importance of a good water enhancer packaging design, but there’s more to it than you know. The important elements of a functional beverage packaging design that contribute to consumer experience:
Bottle Shape
Have you ever noticed a bottle’s shape and structure? If not, let us tell you that the bottle you have is more than the aesthetics. With looking good, your packaging design should also be practical. The water bottle Packaging design should be easy to hold i.e., have a nice grip, and should add to consumer experience.
Colour and Graphics
We know different colours invoke different emotions and feelings in people. In the context of water enhancers, bold and bright colours may best suit the vitamin-infused beverage. Many brands use specific colours to indicate the flavour that has been used in the drink. Using pink for strawberry and yellow for lemon helps in quick identification. Brands even use graphics like icons and abstract patterns to emphasise the health benefits and flavour of the drink.
Typography
Typography is one of the crucial elements of communicating what the product is about. The font of the water enhancer should be easy to read and clear. With that, the information should be in a systemized hierarchy. This hierarchy should begin with the brand name, the flavour, and the unique selling point of the product like vitamin-enriched and zero sugar.
Key Features
Your product is more than just a product, it’s a trust that you build with your consumers. So, together with looking good, it should be user-friendly and practical. If your product is unique from the others, you must highlight them to ensure your consumers see them. Eventually, you should give your consumers multiple why for purchasing your product over all the alternatives available.
Latest Trends in the Functional Beverages Packaging Design
The beverage industry has undergone significant changes in the past few years, and it continues to even now. Some of the latest trends in the water enhancer packaging design include:
Personalisation
In today’s digital world, everyone loves personalisation since it creates a sense of belonging. This factor of personalisation is more than the looks and extends to creating a connection with customers and engaging with them. Personalisation altogether leads to brand loyalty, because consumers are more likely to buy and engage with brands that are customised to them.
Not Just a Packaging
As we’re transitioning to a more advanced and technologically oriented world, packaging is synonymous with improving customer experience. These days packaging is also about incorporating sophisticated innovations like augmented reality (AR), QR codes and others to change the way how customers interact with the product. Such technology provides comprehensive product information to people together with offering them discounts and rewards.
Honest and Transparent Design
In the past few years, people have become more conscious of what they buy and consume. They prioritise honesty and transparency in designing more than ever. Because of this, brands emphasise communicating their products’ ingredients and features. This strategic approach assures customers that the products they are consuming are ethically and transparently made.
Conclusion
As we have seen rose water packaging design is like a strategic tool that contributes to a brand’s success. If you own a functional beverage brand that offers vitamin water, prebiotics soda and probiotics drinks and wants to create a compelling yet unique packaging design for it, we at DN Designs can help you from the start to the finish! Being a creative packaging designer in Noida, we offer creative design solutions to industries including food and beverage, pharmaceuticals, health and wellness and many more. Create effective packaging design for your brand with us!
