What, according to you, is branding? If you think it’s just your tagline or a logo, you should reconsider. A strong brand is the foundation of your business, so when you’re planning to do your branding, you must get it right. This is because the competition in the industry is high these days, and therefore, […]
So, why do you choose one brand when there are multiple available offerings similar products and services? Is it because of the product or the feeling you experience when interacting with a certain brand? The answer is quite simple: it’s the brand’s story. In this modern and fiercely competitive world, it’s no longer about selling […]