And summer is back again! To save yourself from this scorching heat, you are there in a supermarket, calculating every product standing on the beverage aisle, finding ‘that’ drink to quench your thirst (something refreshing yet tasty). With so many products on the aisle and your eyes scanning them, something unexpected happens. You reach out […]
Have you ever considered why you picked up a product even when you saw it for the first time? It could be because of the product packaging design rather than the product itself. The way something is branded and packaged can make a lasting first impression, so how your packaging design and branding can help […]
Suppose you’re in a grocery store looking for a pack of noodles but don’t have a particular brand in mind. How will you choose the best noodles? From the packaging, right? The package with hot steaming noodles and cheese on top with spring onions would surely compel you to its shelf. That’s the power of […]
You must have heard that first impressions matter. Well, this is absolutely true when it comes to luxury brands. A good packaging design for luxury brands sets the foundation for a wonderful experience. But mind you, a good design isn’t only about aesthetics; it’s all about creating a sense of exclusivity and communicating your brand […]
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