Entering the toy industry is more than just creating fun. As a toy brand, your brand design must communicate the value of your toys and resonate with your target audience by creating a unique and one-of-a-kind brand identity. Creating a soft toy brand design is like balancing strategy and creativity while understanding the target audience […]
Suppose you’re in a grocery store looking for a pack of noodles but don’t have a particular brand in mind. How will you choose the best noodles? From the packaging, right? The package with hot steaming noodles and cheese on top with spring onions would surely compel you to its shelf. That’s the power of […]