Entering the toy industry is more than just creating fun. As a toy brand, your brand design must communicate the value of your toys and resonate with your target audience by creating a unique and one-of-a-kind brand identity. Creating a soft toy brand design is like balancing strategy and creativity while understanding the target audience […]
The global makhana market size reached USD 150.2 million in 2024. Known by the scientific name Euryale Ferox, makhana has become people’s new favourite, and more and more people are adding it to their diet. Makhana is now considered a superfood since it’s packed with nutrients like calcium, protein, and antioxidants. The increased awareness regarding […]
Do you know that 62% of the people on Google search restaurants, according to Semrush? And that is the perfect opportunity for you to get your audience’s attention if you own a restaurant. But you and I know how difficult it is to make customers find your restaurant, especially when you are newly established. The […]
What is the first thing that comes to your mind when you hear the word ‘Starbucks’? Yep, the green figure that’s famous all around the world, right? Or when you come across the Domino’s outlet, what’s the first picture you think about? No, we aren’t talking about their classic Margherita pizza, which is quite appealing, […]
Statista’s report shows 5.45 billion social media users worldwide as of July 2024; this is surprising, right? If you’re a consumer (a user) or a producer (a brand), you must have a social media presence. In this digital world, being online present is not an option but a necessity. But just existing on social media […]
We all love spice in our food, don’t we? But do you know the spice packaging design is as indispensable as the spice themselves? In today’s competitive industry, if you have a packaging design that’s loud, compelling and grabs the audience’s attention, you’ve won half of the game. The packaging of the spice reflects its […]
We often hear in our daily lives that first impressions are the last ones. While some believe it, others don’t. However, one certain thing is that this phrase thoroughly applies to food packaging design. Suppose you’re at a grocery store; no doubt, the package design of Halidram or Cornitos will catch your eye. And if […]
What are your favourite social media platforms? Sounds weird. We all use social media in our daily lives to scroll and share reels, take selfies and comment on memes. But if you think that’s it about social media, then you’re probably wrong. It’s a powerful medium for brands to grow their business and achieve their […]
How often have you come across a product being recommended on social media, and you eventually buy it? If this has happened to you repeatedly, you’ve played a role in a brand’s influencer strategy. In this world of digital media, it is hard not to come across a product recommendation from your famous influencer and […]
Let’s be honest here- we live in a digital world where if you own a brand, having a well-devised digital marketing strategy is crucial to surviving in the game. Regardless of whether you own a B2C or D2C brand, a digital marketing strategy can give you a blueprint of where you want to go and […]
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