The global makhana market size reached USD 150.2 million in 2024. Known by the scientific name Euryale Ferox, makhana has become people’s new favourite, and more and more people are adding it to their diet. Makhana is now considered a superfood since it’s packed with nutrients like calcium, protein, and antioxidants.
The increased awareness regarding its nutritional benefit has put the phool makhana in the spotlight and has, eventually, soared in demand in the snacking industry. As a result, businesses have started investing in this product, launching makhana brands to bridge the gap between the demand and the supply.
Exponential Increase in Makhana Demand and Export
Makhana, also famous as fox nuts, prickly water lily, lotus seed and gorgon nuts, are now considered a substitute for popcorn. The global demand for makhana has surged because of the calcium in makhana and low cholesterol levels. Due to this, their exports have increased exponentially, particularly from India, since India is one of the top three makhana exporters besides China and Pakistan.
According to the export-import data report, the export of Makhana from India in the year 2023-24 was 25,130 million metric tons. Though commercial cultivation of makhana in India is restricted only to Bihar, West Bengal, Assam, Tripura, Manipur and Odisha. This has led to a general increase in demand and this presents an amazing window of opportunity for brands to consider a tactical entry into this market.
Rise of Makhana Industry and Brands
Since India dominates the makhana industry, many brands have come up to capitalise on this market. It isn’t even surprising to know that the Indian makhana market indicates a CAGR of 10.89% from 2023 to 2032.
Popular brands like The Green Snack Co. and Mr Makhana have successfully exploited the market by offering one-of-a-kind projects that consider wide consumer tastes. With competition becoming more tough, it is indispensable for brands to differentiate themselves and create their unique brand identity and design.
Why Branding is Important for Makhana’s Success
Suppose, seeing the above numbers, you convince yourself to enter the phool makhana industry, but how would you stand yourself apart from your competitors? Since brands may offer similar products, one of the best ways to stay relevant in the industry is by effective branding.
Create Trust
Trust is one of the foundations of the brand’s success, and with a strategic makhana brand identity, you can build customer trust and persuade them to buy your product. Since people have become more health conscious than before, branding that communicates the health benefits of your product can give you an upper hand.
Build Loyalty
Customers’ trust paves the path to loyalty. When people can resonate with your brand design, they are more likely to choose it even in the product aisle among your well-established competitors. Customers prefer brands that offer them a visual and emotional positive buying experience.
Improve Sales
Every brand strives for high sales, and good branding can significantly impact the bottom line. If your makhana packaging design is compelling, you’re more likely to get people’s attention and achieve higher sales. Opting for clear makhana nutrition and uses may improve your chances of sales.
Stand out From the Competition
There are many others like your brand in the market, and that’s why your makhana brand positioning must be unique. Good branding makes you stand out from the competition by offering something unique to the people, like packaging or flavour profiles.
What are the Secrets to Develop an Efficient Makhana Brand Design?
There are several aspects you need to know when you are working on the Makhana packaging design of an effective Makhana brand that will help you put forward your USP, brand narrative and overall message successfully. Some factors you must look at when planning for your Makhana brand design:
Identify Your Target Audience
The first fundamental process when creating makhana label designs is the identification of the target market. Ask yourself if your target audience is health-conscious people looking for low-calorie options. or the fitness freak who prefers high-protein snacks or someone who likes natural food.
Understanding the target audience will also give you insights into what typography and colour palette you may use for your brand. For example, if your audience is health-conscious, your brand design must be minimalist yet modern, clearly depicting your makhana benefits. All this helps you design strategies that resonate with your audience’s preferences and needs.
Brainstorm a Unique Brand Identity
Your Makhana brand identity is the foundation of your messaging and Makhana packaging design. A strong brand identity helps you create trust in your customers. Your colour palette, typography and your logo should be in harmony with your brand values. If your business is targeted at a specific segment, for example, a group of people that is most likely to prefer premium products and services, it may be good to use modern typography and elements giving your brand a luxurious appearance.
With that, you must think about your brand story and what one is interested in whether it’s in promoting makhana as a healthy snack or moving back to makhana roots. Every element of your brand must be carefully aligned with your branding.
Create Consistency in Branding
Consistency is the key when it comes to branding and plays an important role in customer loyalty. Your brand story and value should be clearly communicated across your social media, website and other platforms. Doing this ensures your customers get a consistent brand experience wherever they interact with your brand.
Your message should be consistent in your makhana pouch design or marketing campaign and evoke the same emotions at all places. A consistent brand story makes people trust your product and immediately recognise you if they see your branding elements somewhere.
Sustainability is the Future
Now, more and more people are prioritising sustainability when making a purchase and supporting brands that promote sustainability. Brands that implement environment-friendly practices are gaining popularity among people. Adding the sustainability factor into your branding shows you’re committed to your environment and, therefore, boosts your brand’s demand.
Sustainable practices like biodegradable packaging and reducing waste give people why of choosing you over your competitors. It may increase customer trust and credibility if those practices are integrated into your brand’s personality.
Focus on Consumer Engagement
With all the above elements, you need to address consumer engagement to build a brand.
Engaging with your consumers on social media platforms, solving their queries and getting their feedback deepens the sense of resonance between your brand and the audience.
To improve your consumer engagement, plan your strategy regarding blog posts, videos on makhana uses and social media tips to establish your brand as authoritative in the industry. Practising two-way communication gives an impression that you care for your community and thus adds to customer loyalty.
Marketing Strategies for Makhana You Must Know About
Once you’re done with the Makhana label design, it’s important to plan marketing strategies that will help you achieve your goals. Some of the strategies to make your makhana brand stand out:
Social Media Marketing
Social media can be a powerful tool for any brand, and so can be for yours. To improve your consumer engagement, start posting visually good content that showcases your products and their benefits and grabs people’s attention. You may specifically highlight makhana nutrition and makhana uses and try creating a scarcity mindset in the people. Doing this will help you create a value-driven experience for your target audience.
Influencer Marketing
Influencer marketing is one of the go-to ways for a brand to reach its target audience widely. You can work with fitness and health enthusiasts to help you create buzz for your makhana as a superfood. These influencers in general emphasize your unique selling proposition (USP) and they may also incorporate your makhana in recipes to the versatility of the products. Influencer marketing lays the foundation of trust and can convert your target audience into loyal customers.
Content Marketing
Creating good content and posting it on your website and social media is a great way to get organic traffic. You may start by writing blogs on topics like the benefits of makhana, the growing demand for makhana in India, and how people can add these to their meals. When developing content, you also need to ensure that your content is SEO friendly and add keywords such as makhana superfood, fox nuts, and others as a way of improving the SERP rank of your brand and establishing your brand as a dominant market player.
Email Marketing
Email marketing has been here for decades and you can use it to keep your audience with the right campaigns. Here, you may plan your campaign around special offers, new products and services as well as other informative content. Engaging in a strategic email marketing campaign may lead to repeated purchases.
Sampling Campaigns
A sampling campaign can form part of the marketing mix and is particularly useful in targeting new customers. You may offer free samples at gyms and health stores to get direct customer interaction and get their feedback. If people enjoy your product, they are likely to buy it. Though a sampling campaign can be a little difficult, if you’re starting with a well-planned strategy, it can help you in the long run.
Conclusion
With the increased demand for lotus seeds, the industry is exponentially growing, and if you want to tap into this market, now is the right time. We hope the above blog has helped you understand how you can create a unique Makhana brand design with marketing strategies to survive and become an important part of the industry. When it comes to making your brand influential and having the same feeling as the target audience, or when making a memorable makhana pouch design, there are numerous ways in which your brand can be levelled up. If you need professional help in your brand design and marketing, call us at +91 941 601 1100 to achieve success!