And summer is back again! To save yourself from this scorching heat, you are there in a supermarket, calculating every product standing on the beverage aisle, finding ‘that’ drink to quench your thirst (something refreshing yet tasty). With so many products on the aisle and your eyes scanning them, something unexpected happens. You reach out for one that catches your eye and feels like it was meant for you.
That’s the magic of a creative beverage label and packaging design. For brands like yours, this moment can make a real difference between being noticed or being overlooked. With so many similar beverage products competing fiercely for consumers’ attention, your beverage packaging design and label persuade consumers to choose you.
This blog is all you need if you’re looking for the best beverage packaging design and label for your product and brand. Whether it’s the importance to the type of beverages for which you can get labels and cocktail packaging design, we’ve covered it all. Ready to begin?
What is Beverage Packaging and Label Design?
Honestly, beverage packaging and label design is more than just planning and executing visuals. It’s all about communicating what your product is, what its unique selling proposition (USP) is, and why it’s better than its fellow products. And the most interesting part is your product must do all these in – just a glance.
While the beverage packaging design shows what the product is, your label design highlights the nutritional detail and other important information. Together, these two create a visual experience that compels consumers to look at your product and encourages them to make a purchase. Some of the important elements of your professional beverage packaging and label design are:
Visual Design: As the name implies, visual design stands for the creative graphics, typography, font, and colour palette that plays an indispensable role in grabbing attention.
Brand Identity: Your packaging and label design must be consistent with your branding, including brand identity, positioning, messaging, and values.
Sustainability: Since more and more people are inclining towards sustainable products and packages, going all in for that will give you an upper hand in the competition.
Does Beverage Packaging and Label Design Even Matter?
Okay, is that even a question? But we get you. So, understand it this way- your beverage packaging design and label design carry the first chance to communicate with your consumers. Good visuals can no doubt draw people in and can change the fate of your product.
But it is not just about the aesthetics. With compelling people, it shares the product information with to-be-consumers, which can build trust and loyalty. A strategic communication design also adds personality to your story and tells a story that is too difficult not to resonate with.
And more than anything, your beverage packaging and label design build real, lasting connections, persuade people to come back to your product time and again, and make your brand difficult to forget.
Beverage Categories For Summer 2025 With the Communication Design Latest Trends
But there are many categories of beverages for you to choose from to quench your thirst. Here are some of the top beverage categories people love and stick to with the latest trends in communication design that you can keep up with to meet your audience’s expectations:
Vitamin Water and Protein Water
Vitamin water and protein water are no longer just trendy drinks but have become people’s new favourites. Summer product packaging design for this category is based on one principle – simplicity. The complicated and cluttered design is a thing of the past now. Today’s consumers want to know the benefits of what they are putting into their bodies.
Go for a minimalist vitamin water packaging design that has clear visuals, soft colour, and easy-to-read typography. Display the necessary information and the benefits in minimalistic infographics that would allow the consumers to scan what they need to know about the brand at a glance.
Experiment with an interactive protein water packaging design that has interactive elements like QR codes that may take the consumers to a customized vitamin profile. After scanning the code, the consumer can set their preferences, and the code will later generate a recommendation that speaks to their taste buds and suits their needs.
Juice
Okay, what do you think of when you hear the word – juice? Something bright and playful? Well, yes, that’s what the product is all about, so your juice packaging design should speak the same.
Since juice stands for freshness, your tonic water packaging design may play with loud colours, on-the-point typography, and resonating visuals or illustrations that would persuade people to buy it and take a sip of it immediately.
You may even get into nostalgic marketing and play with visual elements, but with a modern yet nostalgic twist that would give people a sense of joy. Since the packaging could be clear enough to show the inside product out, add a splash of colour to make your juice packaging design pop.
Energy Drink
Energy drinks have always been people’s favourite, and honestly, who doesn’t love convenient drinks? So, your energy drink packaging design must be bold and loud, with visuals that are eye-catching and scream about the benefits of your product.
Your design must look like something with a powerful jolt of energy and resonate with your target audience, no matter if they are gym lovers, athletes, or working professionals. Balance this factor with sustainability, and you’ll be good to go.
But you can take your tonic water packaging design to the next level and strategize limited edition packaging design. Here, you can add popular festivals, cultural movements, or other events to your energy drink packaging design.
Sparkling Drink
And there is one more drink that is slowly and steadily making its place in the beverage market and witnessing a large surge in demand – sparkling drinks. Since it is one of the calorie-free and healthy beverage options, sparkling water must have a minimalist probiotic packaging design that still conveys luxury.
For the design, go with something that visually depicts the bubbles inside the drink. For example, you may add flowing lines that indicate the drink’s effervescence or a delicate dot pattern that breathes life into your drink.
Tea
Who doesn’t love tea? Either it’s summer or winter, day or night, Indians love tea. It’s our go-to stress buster at any time of the day. Since tea is so important in our daily lives, it must reflect our tradition with modern minimalism. Whether it is black tea, herbal tea, green tea, or any other category, tea packaging design must speak about health and the product’s connection to nature.
For the tea packaging design, the colour palette must have natural tones. With that, you may add hand-drawn botanical illustrations with clean fonts that would put the spotlight on the product’s health benefits and its organic roots. Keep the focus on simplicity, but don’t forget the “luxury” factor.
Nowadays, tea brands are experimenting with modular tea packaging designs that allow the consumer to create their tea by mixing and matching the different flavours. This makes the product more fun and convenient.
Ice Cream & Popsicles
Ice cream is a product that brings back our childhood nostalgia when we enjoyed ice cream and popsicles on a hot summery day. The ice cream packaging design this year will keep the spotlight on nostalgia with a modern twist. You may research the vintage colour palette and font that would remind consumers of the past days.
For the popsicle packaging design, brainstorm something hand-drawn with illustrations and quirky designs that would be difficult for kids and adults to ignore. Go for fun shapes and pastel colours that would add a sense of fun to the product and the package.
Yogurt
Yogurt is one of the healthiest and most refreshing snacks we Indians often have. Therefore, yogurt packaging design must emphasize minimal and clean aesthetics. When it comes to yogurt packaging design, it often has a neutral colour palette like soft pastels, white, and beige that clearly signifies health.
This year, yogurt or milk packaging design will put wellness and simplicity in the spotlight to position the product as a healthy product. Go for simple fonts, uncluttered label designs, and minimal aesthetics to convey the product’s message as natural and fresh.
Another trend that’s becoming popular in the yogurt packaging design is the easy-to-use elements. This trend makes the overall elements of the summer packaging design blend in perfectly with the overall aesthetic.
Why Does Your Beverage Brand Need a Packaging and Label Design Agency?
To make your product hard to ignore, you need expert help, and that’s when an expert soft drink packaging design agency comes into the picture. Sure, you can make your packaging and label design work all by yourself, but the real magic happens when experts step in. Here’s why your beverage brand needs a packaging and label design agency:
Your Packaging and Label Design Is Your Brand’s Voice
So now, you know your packaging and label design are an important aspect of your brand identity. Strategically used, it can effectively communicate your brand personality, message, and values. A well-designed sports drink packaging design can tell your brand’s story in just one glance. A creative design agency knows exactly how to communicate through design that directly speaks and resonates with your audience.
They Know the Trends and Even Set Them
Tonic water packaging design trends keep on evolving every now and then. What was trendy in the beginning of 2024 is certainly not in 2025. A soft drink packaging design agency keeps up with the trends and even sets them when it is the right time. They can help you with timeless yet trendy designs to make sure your brand doesn’t blend in but stands out.
Consistency Across Your Product Line
Do you have multiple product lines like protein water, energy drinks, and sparkling water? Though each product must have its unique identity, at the same time, it must feel like it’s a part of your brand. In this case, a label design agency can help you maintain consistency across your product line – both existing and new ones. They can make sure your products are flexibly differentiated but still have a consistent brand identity.
Claim The Power of First Impressions
We have already discussed how important first impressions are in grabbing people’s attention. A professional designing agency understands consumer psychology and knows how to capture your audience’s attention and make them buy your product. They know how to create a water bottle packaging design that pops, wow while communicating your product’s key information. It’s more than just looking aesthetically good; it’s communicating everything people must know about your product in a split second.
Getting into Niche Markets
So, which market are you tapping into – eco-friendly or something manufactured for athletes? Whatever niche market you are planning to target, your package and label design should be designed accordingly. A creative design agency can help you customize your tonic water packaging design for these specific markets. They ensure your design is so nuanced to speak and engage with your target audience.
Give Your Brand Something It Deserves
This year, beverage label and soft drink packaging design will be all about demonstrating health and freshness to stand apart in this highly saturated market. Collaborating with an expert creative designing agency, you can rest assured that your designs look great, all while connecting on a deeper level with the people to drive sales. DN Designs, an expert packaging and label design agency, can help you not just stand out but win minds, hearts, and even shopping carts. Call us at +91 941 601 1100 today because your packaging and label design is something you cannot afford to overlook.
Frequently Asked Questions (FAQs)
Why is packaging design important for my beverage brand?
Soft drink packaging design is often the first brand identity element people get to see about your brand. A professional soft drink packaging design means success in communicating your brand’s message while differentiating it from all the competitors.
What is the difference between carbonated, alcoholic, and non-alcoholic beverages?
Carbonated beverages packaging design contains carbon dioxide, which creates a fizz in them. While alcoholic beverages have alcohol, which makes them intoxicating, non-alcoholic drink packaging design like tea and juice do not have any alcohol and, therefore, cater to a broader range of consumers.
What trends are going popular in the beverage packaging design this year?
The latest trends in beverage packaging design are smart packaging, like the usage of AR and QR codes, minimalist yet refreshing designs, and transparent packaging; with that, the use of sustainable material, bold colour palettes, and typography is also getting popular to meet the consumer’s demands.
How can creating packaging design improve my brand recognition and loyalty?
Your carbonated beverages packaging design can add to your brand recognition through the strategic use of branding elements like typography, font, colour palette, and logos. It adds to brand recall and builds consumer trust and loyalty.
How are you the best packaging design agency?
With more than 8 years of experience in the industry, we, DN Designs, are known to be the best packaging and label design agency among our clients. Our approach to designing ensures that each output reflects and complements your brand identity.
What is your packaging and label design process?
Our packaging and label design process starts with conducting in-depth research about your audience and the industry itself. Later, we develop the concepts, work on them, finalize them, get your crucial feedback, and deliver the same to you.
What are the costs of your packaging design services?
The costs of our packaging and label designing services thoroughly depend on your project, the design variation you’re looking for, and any other specific requirements you might be looking for. Get in touch with us to get a customized quote for your projects.
What services do you offer apart from packaging and label design?
Apart from packaging and label design services, we offer complete brand identity and communication design services that complement your brand. We offer end-to-end services under one umbrella.
