Do you know your packaging design tells a story? What if we say 81% of the customers prefer to try something new if the packaging catches their eye? Yes, that’s right, according to the report of Packaging Matters by WestRock! However, packaging is more important than these reasons. Want to know how? Let’s dive in together!
What are FMCG Products?
Fast-Moving Consumer Goods (FMCG) are products that sell quickly at a low cost. These products have shorter shelf life due to high consumer demand and also because they are highly perishable. This industry is characterised by quick inventory turnover and high-volume sales. The FMCG products include cleaning supplies, food and beverages, toiletries, and others.
These products are often bought at a low price, sold in bulk, and are consumed rapidly. Two of the largest FMCG companies are Nestle SA and PepsiCo Inc. The FMCG industry is massive and requires significant investments in marketing. These products we use daily are known for making our lives easier.
Importance of Right Packaging Design for FMCG Products
The importance of the right packaging design for FMCG products must be considered. A report by Wharton University has revealed that 70% of people make purchase decisions at the point of sale. In the end, it’s the compelling packaging design that makes a place in the customer’s hearts. The importance of packaging design for FMCG products includes the following:
Making the First Impression
Your product’s packaging makes the first impression on your consumers. It’s just like creating a lasting first impression because you won’t have another chance; on the shelf of a grocery store or supermarket with multiple of your competitors’ products, you must give your consumers ‘whys’ of choosing your product over theirs.
Your package, therefore, must be strategically designed using the right colour palette, typography, and messaging to add to the product’s visual appeal. Creating the right design begins with understanding colour psychology and knowing what emotions you want to invoke in your consumers. Above all, your product must tell a compelling story that people will be excited to see.
Building Brand Identity
Packaging design transcends mere aesthetics; it is a medium for building brand identity. Your products’ design represents your brand and, therefore, gives you a unique opportunity to reinforce your brand’s identity. Using typography, messaging, and colours helps people identify your brand and build customer trust and loyalty.
For instance, the white and red colour of Coca-Cola has allowed the brand to create a strong identity regardless of geographical boundaries. With that, package design helps you set your brand apart from the others. Doing this will make your brand memorable to people.
Medium of Communication
Packaging is the best way to communicate your product’s essential information to people. Product information like nutritional facts, ingredients, expiration dates, and usage instructions can be conveniently expressed by a product’s package design. Since products are often purchased impulsively in the FMCG industry, these details help buyers make an informed decision.
This information should be placed in the package to ensure it is easy to find and read. Brands’ mission and values may also be communicated through the packaging design. For example, if a brand supports a greener future and its package has been made from recycled products, it must be transmitted through the design.
Convenience and Functionality
Let’s be honest- how a package design adds to a product’s convenience and functionality should not be overlooked. A good and practical packaging design should communicate how to use, store, and dispose of the products. In the FMCG industry, products are often used daily, and products that add to people’s convenience result in repeated purchases.
As discussed, the package design must be ‘practical,’ which means it should safeguard the product from external situations like air, light, and moisture. It is essential because practical packaging avoids compromising the product’s quality.
Ensuring Sustainability
In the past few years, people have become more environmentally conscious and prefer goods and brands that share the same values. Sustainability has become a significant issue in the FMCG industry, and brands that abide by this factor are often favoured. A practical packaging design should consider what materials are used in the package’s manufacturing and the lifecycle of such packaging.
Eco-friendly packaging, like reusable and biodegradable materials, has become the top expectation of consumers who prioritise sustainability. Brands that value environmental sustainability and show themselves as environmentally responsible attract consumers who prioritise green practices.
Challenges of Packaging Design of FMCG Products
Regarding the packaging design of the FMCG products, things aren’t as easy as said. Applying all the above mentioned factors to the packaging design is complicated and demands a strategic approach. The significant challenges of the packaging design of FMCG products are:
Sustainability
As discussed, people nowadays prefer sustainable products and packaging. We live in a world where pollution is less of a social issue and more of something we see daily. Brands have become more aware about how their packaging affects the environment. They try to make their packaging design more eco-friendly using compostable materials, recycled materials, etc.
Brand Recognition
What do you think can be one of the essential challenges when planning for FMCG’s product packaging design? It is to ensure the moment a person sees your product, they know it’s your brand. Brand recognition is one of the vital parts of packaging design. Consistent branding efforts increase a brand’s product popularity as compared to companies that do not have a recognizable brand.
Point of Sale Impression
Point of sale impression means a product’s impression on the consumer at the end of purchase. In the context of the packaging design, the top factors people look at are information provided, convenience, interactivity, and ease of use. You may use bold colours to appeal to your customers’ hearts.
Get the Right Packaging Design for Your FMCG Product
If you’re looking for the right packaging design for your FMCG product, DN Designs is the ultimate platform for all your design needs. Being in the industry for more than eight years and a known packaging design agency in India, we’re an expert in creating a design that resonates with the people. We understand the importance of first impressions in FMCG and strategize for a product accordingly.
Our expert graphic designers follow a thorough design process that begins with understanding your customer, conducting competitor analysis and market placement, brainstorming for the design, working on the same, and then finalising it. Our designers ensure you get the design of your vision that reflects your brand’s identity.
Conclusion
Now you know how vital a packaging design is for an FMCG product. Your design undoubtedly affects your sales and revenue; therefore, putting a lot of thought into planning a design is essential. Also, a good design would help you in the long run and, thus, must be a critical part of your brand strategy. Being a creative packaging design company, we help brands like yours have a packaging design that reflects your product’s essence. Get the perfect packaging design for your product with us!
