The Indian health and wellness industry is worth $1,299.84 billion this year. Astonishing, right? But do you know what’s more fascinating? Digital marketing has played a huge role in making it happen! Okay, let’s keep it simple for starters. What do you do to stay healthy? Go to the morning gym, or perhaps a dance class? And, we all know that now you can attend to these from the comfort of your home.
After the pandemic, with the new normal era, people have become more aware of their health than ever. Whether it’s about eating healthy and nutritious, working on their mental and physical health, or being mindful, they have become more health-conscious. But you may wonder – ‘How does digital marketing enter this picture?’
Buckle up your seatbelt or wear your astronaut helmet because now, we’re going to dive into the world of digital marketing in healthcare industry (of course metaphorically). But that’s not all! We’ll also look at the nuances of how digital marketing adds to this industry and the major challenges faced around digital marketing for health and fitness industry.
Before we conclude, we will also discuss the role of a health and wellness digital agency in boosting your digital marketing efforts for your brand.
So, shall we dive in, together?
Why is Digital Marketing Important for the Health and Wellness Industry?
Wondering how important is digital marketing in healthcare and wellness industry? You’ll be amazed at how deeply and strongly these two are intertwined.
Helps You Connect to the Other Side
Digital marketing in healthcare and wellness industry allows you to connect with people worldwide. Let’s pause a little and think about this. If you ever get a chance to tell someone from five to six decades back that they could target someone from the other side of the world, they would probably tag you ‘insane’. But it’s a reality now. With digital marketing as your trustful companion, now you can target your audience chilling in different parts of the world. You can target them based on specific demographics like age, location, behaviour, interests and even sociographics!
For this, you can hire the services of a health and wellness digital marketing agency.
Content Creates Authority & Trust
Do you know what’s the best and easiest way to build customer trust and loyalty? It is by being consistent with your content. Content creation is an important aspect of health & wellness digital marketing. Why? Suppose you consistently create SEO-friendly, valuable content, and it ranks higher on the search engine. It means more people will click on it, you’ll get more traffic and eventually, build more trust. When you’re consistent with your efforts, you establish your brand as authoritative and reputable in the market.
A health and fitness marketing agency or a health and wellness seo agency can help you create content that will establish your authority in the industry.
Personalised Messaging
Do you like personalised messaging? Well, let’s be honest, who doesn’t? And that’s the power of digital marketing in the healthcare & wellness space too. With digital marketing, you can engage with your customers in a personalised and tailored way.
How do you do that? Brands nowadays rely heavily on customer relationship management (CRM) software to learn about their audience’s tastes and preferences. For instance, by relying on the user’s unique persona, brands create personalised campaigns to offer them health advice and special offers.
As a brand, you can collaborate with a health and wellness digital agency to understand the nuances and benefits of personalisation and incorporate it in your health and wellness digital marketing strategy.
Pocket-Friendly Solutions
If you know a little about traditional marketing, you would know how brands would heavily spend on their campaign and that too, did not guarantee any results. But times have changed with digital marketing.
Online marketing for health and wellness brands offers more affordable and pocket-friendly solutions, giving accurate results if done correctly. With digital advertising for health and wellness brands, like pay-per-click or PPC, you only pay when someone clicks on your ads. With that, these digital platforms offer detailed analytics for better optimisation of campaigns and resolve overspending issues.
An affordable health and fitness marketing agency can provide suitable solutions for your health & wellness digital marketing.
Best Digital Marketing Practices in the Health and Wellness Industry
Digital marketing in healthcare and wellness niche offers brands many ways to improve their operations and attain their goals. What ways one chooses may diametrically differ from the other, but entirely depend on what their target audience is and how these platforms connect with them. The best practices in digital marketing in healthcare and wellness industry include:
Be Aware of Your Competition
Here’s how to succeed in your health and wellness digital marketing efforts.
The first step in your online marketing for health and wellness industry is to be aware and mindful of your competition. Begin by understanding the strengths and weaknesses of your competitors, find the possible gaps and brainstorm how you can fill those in. Analyzing your competitors’ health and wellness digital marketing strategy is a must to get ahead in the market. Ask yourself questions like:
- What your competitors are doing – activities around social media and website seo for their health and wellness brand?
- Can you learn anything from them?
- How can you take advantage of their weakness?
- What are they prioritising in their marketing?
Maintain a list of your competitors and their best-performing products and services. Want to take the upper hand over your competitors? Point out your unique selling proposition (USP) and how you can turn your weaknesses into your strengths.
Create Relevant, Valuable and Engaging Content
Similar to other industries, creating content is the heart of digital marketing in healthcare and wellness industry too. Whether it is a website or social media, content is needed in every dimension of digital marketing (it was a metaphor but you get it right?). Though most people think content writing is only about blogging, in reality, content writing is about creating relevant, valuable and engaging content for different online platforms.
Online marketing for health and wellness brands includes creating content that resonates with the target audience. Create informative blogs, engaging social media posts, and compelling videos to genuinely educate your users and help them live happy and healthier lives. In this narrative, you must remember to:
- Create both entertaining and educational content consistently
- Keep yourself in your audience’s shoes. Understand their pain points
- Save entertaining content for social media
A health and wellness seo agency can write seo optimised content around
- Health and wellness in general,
- Digital marketing for health and fitness,
- Seo for health and wellness business
- Significance of a health and fitness marketing agency in your digital marketing strategy.
Social Media is the Essence
Rather than asking if you use social media, we would be a little practical (in this digital world) and ask you how many social media platforms are you on. To connect and resonate with your users, it is essential to have a social media presence. It is a crucial part of your health and wellness digital marketing strategy. Whether you want to build a community, engage with your audience or share a message, social media can be a powerful tool.
Building a strong social media presence can help you grow your brand and, most importantly, your reach. To have successful social media campaigns, these are the three points you must consider:
- Create specific content for every social media platform
- Don’t forget to post your brand’s success stories
- Educate your audience on the wellness subjects they could connect with
Embrace the Influencer Partnerships
Influencer marketing is increasingly becoming an integral part of digital marketing for health and fitness industry. And why not? Wouldn’t you buy a product just because your favourite influencer has promoted it? Be honest. Yes, right? That’s the power of influencer marketing. From its inception to date, influencer marketing is one of the best ways to achieve your brand goals. Collaborating with influencers whose values align with your brand enables you to promote your brand.
When partnering with influencers (for your digital marketing for health and fitness brand), create a well-devised plan to drive engagement and strengthen your brand message. The best practices for influencer marketing in health and wellness digital marketing strategy are:
- Present the real image (both positive and negative) to your user.
- Make your ‘Why’ evident.
- Create personalised messages for all your audience segments.
Use an influencer marketing platform or a health and wellness digital agency to identify influencers who can help promote your brand.
Don’t Stick With Only One Platform
The most common mistake brands make when it comes to digital marketing in healthcare and wellness industry, or for that matter, any industry, is sticking with only one platform. But do you honestly feel it’s practical to only use one digital platform when your target audience is present on multiple ones? The right way is to have an omnichannel approach for digital marketing in healthcare industry.
To create a comprehensive user experience, you must ensure you share the right message with your users on the right platform at the right time. The only goal of having an omnichannel presence is to connect with people regardless of the platform. But why is omnichannel marketing important?
- Customers purchase more when they interact with you on 3 or more than 3 platforms.
- Customers who engage with a marketing campaign across three or more channels are, on average. 13% more likely to spend.
- Buyers who engage with a brand across three or more channels are 90% likely to be repeat buyers.
So, make sure to adopt an omnichannel approach while creating your health and wellness digital marketing strategy. You can take the help of a health and fitness marketing agency for the purpose.
Keeping up With the Trends is Essential
Marketing trends in the health & wellness digital marketing industry keep on evolving. Ignoring these trends can put your brand at a competitive disadvantage, making you face operational risks. Keep up with the latest trends around digital marketing in healthcare industry and look for changes in consumers’ preferences for potential products and new lines.
Content Marketing Ideas for the Health and Wellness Industry
Content marketing is a crucial part of any business. It is the same when you are doing digital marketing in healthcare and fitness industry. If valuable, relevant and consistent, content creates trust and brand authority. In addition, their seo for health and wellness business also gets a boost. But what to write in the content for the health and wellness industry is a matter of contemplation. A health and fitness marketing agency can help you figure out several topics. For now, though, here are a few content marketing ideas for the health and wellness industries:
Nutrition
When it comes to nutrition, there’s no limit to the information available online, but users often struggle between what they should eat and how to complete their daily nutrition intake. Your content, whether you write it yourself or get it written by an seo agency for wellness brands, must consider this struggle that your target audience faces. Therefore, you must create user-friendly content. Your content must improve their health-based knowledge and must be easy to understand. Here are a few subjects you may write content on:
- Try X Foods to Boost Your Immunity
- X Sources of Protein You Must Try
- Do You Need to Take Supplements?
- PCOS and Nutrition 101
Strength Training 101
In the past few years, people have become more conscious of their health and are getting into strength training to ensure healthy ageing and a more fulfilling life. When it comes to strength training, you may tackle people’s misconceptions and share with them the benefits of performing this. You may begin with writing on subjects like easy bodyweight exercise, how many reps they should perform and how to separately train their every muscle. Some of the content ideas also include:
- Start Your Strength Training: A Beginner’s Guide
- 10 Best Exercises You Should Try to Build Your Muscles
- Common Myths of the Strength Training And What’s the Truth
- Start Your Strength Training At Home With No Equipment
Mental Health
With the rise of social media and its exponential use, more and more people are learning about mental health and its importance. Much research has indicated that every being’s mental and physical health is intertwined. But there’s more to it. Mental health disorders affect people’s ability to live a healthy life, and many people still feel hesitant to ask for help. Writing an informative and compassionate blog can help you resonate better with your audience. These are a few subjects you may write content on:
- How to Stay Mentally Fit After a Stressful Day
- X Reasons to Prioritise Your Mental Health
- How Your Screen Time and Mental Health Are Related
- Top X Apps to Manage Your Stress
Develop a Marketing Mix for Your Wellness Brand With DN Designs
Looking for a health and wellness digital marketing agency or a health and wellness seo agency? Do you want to achieve certain goals for your health and fitness brand? DN Designs can help you with all your objectives. It doesn’t matter if your goal is to create brand awareness, generate more leads or build customer loyalty, DN Designs can serve as your go-to health and wellness digital agency. Being a leading digital marketing agency in India for more than eight years, we’re trusted among our clients for our excellent services.
Our team of expert professionals understand the importance of good products and services and therefore, collaborate closely with established brands like yours. Whether you have a fitness app, a supplement or skincare products, we make sure to highlight their unique features and stand out from the crowd.
At DN Designs, we devise expert promotional strategies like influencer partnerships, email marketing, wellness blogs and social media campaigns. With our successful marketing mix, we can help you create a strong brand presence that resonates deeper with your target audience.
Conclusion
Being a part of the health and wellness industry, marketing is not about blindly selling your products or services but helping your target audience lead a happy and healthy life. In essence, it’s not about your products but how your products add to your audience’s life. If you’re a health and wellness company, you have a lot to do- a lot of challenges to face and many opportunities to exploit. And we both would agree that doing that all alone can be a bit tricky. But here at DN Designs, we help you in your efforts to do digital marketing in healthcare and fitness industry. We can help educate, inspire and connect with your audience.
So, stop figuring out how to find digital marketing services for health and wellness brand. We are right here. Become an agent of change with our expert digital marketing services!
