We often hear in our daily lives that first impressions are the last ones. While some believe it, others don’t. However, one certain thing is that this phrase thoroughly applies to food packaging design. Suppose you’re at a grocery store; no doubt, the package design of Halidram or Cornitos will catch your eye. And if you’re a brand, this is where you can get an upper hand in the competition.
Food packaging design is more than just a design; it’s a way to communicate your brand values, influence buyer decisions and improve sales. If you want to create a product packaging design for your brand, there are multiple factors you must consider. Making such changes may contribute to picking up your product off the shelf. No matter, if you’re an established brand or a startup looking for a change, these points will guide you through an effective package design strategy to make sure your package stands out.
Brand Identity
Your food packaging design is the first thing your consumers see. So, don’t you think such a design should communicate your brand identity? Every element, starting from the colour palette to the typography and messaging, must demonstrate your brand and its personality. Begin by understanding and retrospecting your brand. What personality does your brand convey? Is your brand about a fun personality like Amul or a premium one like Starbucks?
If you’re planning for a premium packaging design, your design must speak premium, elegant, and high-quality. With that, it is important to maintain consistency. No matter, if you have a single product or an entire line, it is indispensable to create a seamless retail packaging design experience for your consumers.
Understand Your Target Audience
How would you create a resonating product packaging design if you don’t know about your target audience? Begin with highlighting who your target audience is because overlooking this factor may negatively affect you in the future. For instance, if your audience is health-conscious people, then your packaging design must be simple, minimalist and transparent.
On the contrary, if your audience is young children, you may use engaging characters and fun-bright colours to make your packaging more alive. Brainstorm a planned brand strategy to connect with your target audience.
Appearance of Your Package Design
Let’s agree on this: the appearance of a package design is important. According to a report by Wifi Talents, 75% of people judge a product based on its packaging design. Practically, neither you nor I would buy a product that is not visually appealing. A food packaging design that instantly grabs your audience’s attention would surely result in a sale.
As discussed above, to create a compelling product packaging design, it is crucial to focus on all the branding elements. As a result, it ensures that all these elements align with your brand’s overall personality. Try to be innovative, creative and bold to make your product stand out.
Regulatory and Legal Compliance
We know it’s not one of the exciting parts of packaging design, but it is an essential one. Your packaging design must adhere to the respective rules and guidelines considering where you want your products to be sold. It includes nutritional information, an ingredient list, an expiration date, and the allergen details of the product.
Label design is an important aspect of packaging. The food label design must be clear and comply with all the necessary regulations. Ignoring these factors may cost you a lot in the future. Therefore, it is always recommended to consult a food packaging agency to ensure you’ve considered all the associated aspects.
Packaging Design Trends
The world keeps on changing, and so do you and I, as well as the packaging design. What worked a decade or two back may not work in today’s world. Packaging design trends keep on evolving and are influenced by changing consumer tastes, technological sophistication, and much more.
Keeping up with these trends would give you a competitive edge and help you stay relevant in this ever-changing time. Features like augmented reality experience and QR codes can add to your consumer interest and improve engagement.
Get Help With All Your Packaging Design Needs
Designing effective food packaging design is a task that requires creativity, skills, expertise and practicality. If you’re a food manufacturing brand, doing this all alone can be a bit tricky. What is not tricky is to consult a creative packaging design agency in Noida that can help you with this job. That’s why we’re here- DN Designs, the leading packaging design company where we help brands like yours with resonating product designs.
We, being an expert brand strategy agency, can help you with a complete brand development process from start to the end. With more than eight years of experience in the industry and a team of experienced package designers, we can save you money, time, and effort and, most importantly, help you avoid unnecessary headaches.
Conclusion
At least, I hope we will agree on this – a product’s package design is practically and realistically more than just a design. It is a powerful tool you can use to shape your audience’s perception and communicate your brand values. Irrespective of whether you’re launching a new brand or planning to give a new and creative look to your product’s package, we can help with all of these. Turn your brand into a resonating one with our expert food packaging design services!
